If there is any way to bring in customers that is almost foolproof, it is through bonuses, rewards, and perks. Different industries have done this for years and now, it seems that Crypto is doing the same.
As more people are enthusiastically embracing cryptocurrency, many more firms in the FinTech space are offering rewards, and experiencing positive consumer results.
One of the latest examples of this is Plutus, a Crypto finance app that, on March 31, 2022, launched a new rewards programme that offers up to 8% cashback for shopping with a Visa Debit Card.
Plutus on the Rise
The recent update, which the company, termed Rewards and Accounts 2.0, includes the release of 3 new subscription plans and 4 new staking levels. These subscription plans and staking levels determine how much cashback you get (up to 8%), and also how many Perks you get.
Alongside the 8% cashback, the company recently introduced their revamped Perks programme, offering around 20 Perks including up to 100% rebates on Netflix, Spotify, Prime, Apple One, Disney+, and so on.
The timing of the announcement was also rather interesting as Crypto.com, which had a similar crypto card, announced the slashing of its rewards by about 70% shortly after on May 1, 2022. The response to this was Crypto.com’s native token, CRO, dipping by more than 30% within a week of the announcement.
In fact, the company received so much criticism and backlash from its customers that it had to walk back on its decision, though the revised rewards program is still less than what Crypto.com offered initially.
Meanwhile, Plutus was riding high as a result. The response to this announcement was overwhelming and resounding. First, the traffic to the Plutus website increased by 2,180% virtually overnight. Then, PLU, the native token of Plutus, saw an increase in value of 120% within a day of the announcement being made.
There was so much demand for Plutus cards that the company recently revealed that they may run out. In the weekend after Crypto.com slashed their rewards, Plutus onboarded more clients than it had since 2022 began. This showed somewhat of an exodus, with customers leaving Crypto.com with its depleted rewards and flocking to Plutus.
The Power of Rewards
This saga just goes to show that crypto lovers are looking for the best value for their money and are willing to change service providers to do so. It also shows just how passionate the crypto community is and how heavily they are willing to invest in a project if they feel appreciated.
The industry is bigger than ever now and with this comes more choices for crypto buyers. As such, companies have to stay on their toes if they wish to secure a place in the market.
Sneakmart Brings Its Web3-oriented Metakicks NFTs To Market In June 2022
Various Metaverse and NFT initiatives aim to blur the line between the virtual and physical worlds. Sneakmart and its Metakicks NFT drops offer something virtual for sneaker collectors, with a chance to win physical items. The team works together with StockX and top-rated football stars and artists to tokenize limited-edition footwear.
Metakicks Are Coming This June
The Sneakmart team has built a strong reputation through its community-driven mobile app for streetwear enthusiasts. Moreover, they see merit n the NFT phenomenon and how it can prove beneficial to the $6 billion sneakers resale market. Accessing physical drops of limited-edition sneakers has proven very difficult for many, as there is so much competition. As a result, one has a very small chance of “getting in” on these drops today.
Changing that narrative is not easy, as limited editions are designed to be very scarce. However, there are ways to enhance the overall utility and access to these collections with the help of non-fungible tokens. For example, the Metakicks NFT collection by Sneakmart will span 6,250 mystery boxes, each of which has a 10% chance to give its owner access to a limited-edition pair of physical sneakers. The virtual sneakers, tokenized as NFTs, can be used to customize one’s Metaverse avatar.
The collaboration with StockX will enable the shipping and delivery of the 625 pairs of physical sneakers. StockX is the leading global streetwear platform and will ship Dunk Lows, Jordan 4s, and Adidas Yeezy 350s to lucky winners. A total of 25 unique models will find a new home, along with two Jordan 1 Dior pairs and two pairs of Jordan in collaboration with Travis Scott. The total value of physical pairs is over $200,000.
There are also various one-of-one collaborations between Metakicks and international soccer players like Didier Droga, Kinsley Coman, and Marco Verratti. These limited-edition kicks will be auctioned in OpenSea before the Metakicks NFT collection drops in June 2022. Winners of these auctions can gain real-life benefits, including VIP access to soccer games, meet-and-greet opportunities, and signed merchandise. The Metakicks team will pursue other 1-of-1 collaborations with brands and Web3 communities.
Over A Dozen Unique Designs
The first Metakicks collection will feature 15 unique designs, depicting unique 3D animated sneakers. Moreover, there are various backgrounds, shapes, materials, textures, and colors. Inspiration for these unique assets comes from Sneakmart’s expertise in buying, reselling, and collecting iconic pairs of sneakers. Additionally, the designs have four rarity tiers – rare, super rare, epic, and legendary – based on their designs, shape, texture, and materials.
Regardless of which virtual design one draws, there is no link between the virtual kicks and the physical sneakers one can win, creating an extra degree of randomness and excitement. Holders of Metakicks NFTs do not need to open their mystery box if they prefer keeping it closed. However, one will not know if they won a physical pair without opening the box.
The approach by Sneakmart puts a new spin on the ever-popular sneaker industry. Valued at over $6 billion in 2019, the resale vertical of this industry notes explosive growth. NFTs tied to real-world experiences and the potential to win physical sneaker pairs create a new paradigm for enthusiasts and collectors to explore. It also signifies the importance of fashion in the incumbent Web3 and Metaverse ecosystem.
The Evolution of Gaming and Its Integration into the Crypto Universe
From arcade systems to home consoles and mobile apps, gaming has made its way into the lives of billions across the world. As a result, gaming is a popular activity for many in the modern age and remains one of the globe’s most profitable industries.
The first recognized example of a gaming machine debuted at the 1940 New York World’s Fair and was based on the ancient game of Nim. Played by about 50,000 people, the computer won more than 90% of the time. In the mid-20th century, gaming was regarded as an oddity and primarily was just the subject of scientific and academic research projects.
It was not until 1967 that the first prototype multiplayer video game system emerged. By 1972, the design turned into the Odyssey console that later inspired Atari’s Pong video game.
The 1990s finally brought the gaming industry to prominence. The rise of 3D gaming and successful franchises like Mortal Kombat and Sonic the Hedgehog cultivated generations of loyal gamers. Interest in gaming also established companies like Nintendo and Sony as household names.
The Internet Revolution And The Rise Of Modern, Digital Gaming
The rise of the internet and better computer processing power ushered in new gaming frontiers. Games and graphics became more intricate while internet servers allowed global gamers to play together. In addition, online storefronts like the Apple App Store and Xbox Live Marketplace made buying and updating games much more effortless. Ease of access through these tools helped bring gaming into popular culture.
In 2018, a Newzoo report revealed how mobile gaming revenue had captured more than 50% of the global gaming market, bringing in about $70 billion in revenue after enjoying a decade of double-digit growth.
By 2021, the worldwide gaming market revenue had jumped to $178.2 billion as continued technological innovation led to more impressive year-over-year totals. Estimates project the number of global video game players will jump to just over 3 billion in 2023, up from 2.69 billion in 2020.
While the popularity of titles like Lost Ark, Fortnite, and PlayerUnknown’s Battleground has drawn many to the gaming industry, growth also comes through the marriage of cryptocurrency and gaming, primarily through the ‘play-to-earn’ model.
Blending entertainment with financial speculation, Axie Infinity users can buy NFTs and use their virtual ‘creatures’ to win battles and create new NFTs. The platform made $1.3 billion in revenue in 2021. From Q1 2021 to the same period in 2022, blockchain-based gaming jumped by 2,000%.
Crypto Developers Look To What Works In Traditional Gaming And Aim To Replicate
Crypto gaming has grown in popularity as developers work to understand how to welcome traditional gamers into the Web3 world. One strategy is to offer free-to-play gaming options for those who might be newer to the cryptocurrency world, following in the legacy of apps like Angry Birds or Candy Crush that allowed users to jump into a game quickly.
Crypto gaming’s social aspects are also taking shape as guilds and DAOs begin to spring up in conjunction with the space’s more popular titles.
But the play-to-earn model, where crypto users can collect assets while playing, stands as one of the most transformational aspects of the gaming world. The structure brings in a shift from a ‘publisher or developer first’ game economy to a ‘player first ecosystem’ where gamers stand to benefit instead of companies releasing titles.
As a result, play-to-earn games like Axie Infinity and DeFi Kingdoms continue to grow in popularity as gamers flock to platforms where they can enjoy an energetic community and win. The technology continues to prove its potential as projects like Illuvium, one of the most anticipated blockchain titles in the gaming industry, develop gameplay similar to most AAA games available today. There is no doubt that the potential for play-to-earn games is nearly limitless. They can cater to different gaming genres, one being a classic card trading game where users can hold their card packs as NFTs. One project that aims to do just that is Shiryo. Shiryo players will be able to mint packs of NFT cards, form decks, and compete against each other in individual games and weekly competitions for rewards that include tokens, cards, card packs, and avatars.
Powered by the Ethereum blockchain, Shiryo’s multiplayer experience comes from Amazon’s AWS Gamelift service, as traditional platforms like Steam do not allow NFT-based games. Team members plan to release more packs and boost gameplay in the future after launching the first couple of phases in late 2021.
Continued investment from venture capital firms and the play-to-earn model’s popularity only attracts more people to blockchain-based gaming. As a result, the industry remains strong even amid immense volatility in cryptocurrency markets.
Crypto gaming only looks to accelerate as more people, especially traditional gamers, get comfortable with virtual currencies and see how crypto-focused games continue to deliver on their promises.
Unizen Grows Its CeDeFi Exchange, Adding ZCX/USDT Trading Pair Into The Mix
CeDeFi exchange platform Unizen is adding new options for holders of its utility token with the addition of the ZCX/USDT trading pair on its platform.
Unizen is the operator of a smart exchange platform that’s focused on marrying centralized and decentralized exchanges, a concept known as CeDeFi. Its platform operates under customary financial regulations yet also plays nicely with modern innovations within the world of decentralized finance. Through Unizen, traders get to access the liquidity of centralized exchanges and the unique functionality of various DeFi apps, along with the best possible rates when trading different assets.
Besides its advanced trading options, Unizen offers Dynamic Multi-Asset Staking functionality where users can stake their ZCX tokens in an array of liquidity pools to earn rewards in multiple kinds of crypto assets.
ZCX also enables governance, with holders able to vote on various issues affecting the platform that require the community’s consensus. In addition, ZCX holders get to participate in crowdfunding on ZenX Labs, which is Unizen’s accelerator for emerging crypto projects.
Given the versatility of the ZCX token it has seen big demand from Unizen’s community. There will likely be a lot of interest in the ZCX/USDT trading pair, which gives holders the ability to easily swap their tokens with Tether stablecoins.
There is more to come as well, as Unizen has promised that this is the first of many new listings to emerge on its platform. Over the coming weeks and months, Unizen said plans to launch multiple new trading pairs that will provide additional options and opportunities for its users.
As to what those new pairs will be, that hasn’t been revealed. However, Unizen said the forthcoming pairs will include a number of “partner projects” as well as the winners of its “Tournament of the Alt” competition. With so much to look forward too, Unizen believes its platform is all set to become the “destination of choice” for retail and institutional investors looking to explore the emerging world of CeDeFi.
Image source: Unizen
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