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“Automation Can Eliminate Redundancies Effectively In RFP Process” Says Manish Bafna

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“Automation Can Eliminate Redundancies Effectively In RFP Process” Says Manish Bafna

The RFP process or Request For Proposal is a critical aspect in initiating a business transaction and business leaders understand it too well to be lenient towards a single aspect of it. It is a tiresome job that requires consistency and tactful response management skills. Depending on the volume of business it can run into lakhs of emails and thousands of pages of information gathered through market research. A good RFP software can come in handy as it streamlines the RFP process and centralizes stakeholder input. RFPIO is an AI-enabled Enterprise Response Management Platform helping companies extract rare insights by analyzing historically-answered RFPs. Analytics Insight has engaged in an exclusive interview with Manish Bafna, VP of Technology, RFPIO.

 

1.What were your company’s missions and objectives at inception? Tell us about your journey since.

Founded in 2015, RFPIO is headquartered in Portland (US) with strong roots in India (Coimbatore). The idea at the initial stages was to make Tender (RFP) Response processes less challenging. With our acquisition of RFP360, we are expanding our capabilities to both the issuing and responding sides of the business. Our platform is used by over 2,000 companies across dozens of industries with over 2,50,000 users worldwide.

RFPIO’s proven track record includes a clientele in which 15 percent are Fortune 500 companies, apart from associations with global giants like Google Cloud, Facebook, LinkedIn, and Microsoft. 

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In July 2018, we received a $25 million inward investment from K1 Capital, an industry-leading investor.

 

2.How does your company uncover patterns using Analytics and Machine Learning?

We deal with a tremendous amount of text data. We apply machine learning and state-of-the-art natural language processing algorithms to deduce patterns and unravel latent insights in data, across several use cases. Notably, for our flagship re-ranking solution, we devised a proprietary ML algorithm that helps find the best response to RFPs by using historically-answered RFPs. 

 

3.How is your company helping customers deliver relevant business outcomes through the adoption of your company’s technological innovations?

Research suggests that 80 percent of sales efforts amount to only 20 percent of revenue. Our team began the journey with the intention of providing a simple, trustworthy solution that will provide companies with a defining competitive edge in the market.

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Automation isn’t just about automating routine tasks to save time. The right application of technology helps in decision-making, with data points in mind. Tender Process Automation is becoming a game-changer for organizations that aspire for higher win rates in businesses.

Our products take care of Issue and Response Management holistically. Our sorting features like Autograph help in getting documents digitally signed by multiple authorities at once. Our Content Analysis module validates proposals against the requirements defined by customers.

AI-enabled RFP automation eliminates knowledge dependencies, as it comes with centralized knowledge repositories. It allows core teams to focus on the quality of RFx responses, which leads to higher productivity and increased estimated annual savings on time and effort.

 

4.How does your company’s strategy facilitate the transformation of an enterprise? 

By embracing automation, both responders and issuers can eliminate redundancies and focus on overall business objectives. Our solutions help enterprises embrace efficient collaboration and modern automation, thus unlocking the true revenue potential of embracing the best of Tender Process Automation.

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5.Where do you see growth coming in the Tender Process Automation sector?

Customers from healthcare, telecommunication, technology, and business services predominantly need a solution like ours. Essentially, any business that performs B2B transactions can benefit from Tender Process Automation.

 

6.What is your roadmap for the Tender Process Automation market?

We have grown consistently since our inception, sometimes even doubling our revenue in a calendar year. Most of our customers are enterprises that operate across countries. Our products have reached users in more than 50 nations, and our user base is continuing to expand at a brisk rate. 

The impact of AI-driven technologies is spurring businesses to optimize their sales cycle. The primary reason to switch to Tender Process Automation is to improve the Sales Cycle. It allows individual proposal responders to focus on quality responses, rather than attending to lengthy administrative processes.

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7.Can you highlight a few use cases in which Analytics has benefitted your organization?

At RFPIO, ML/AI plays a major role. We leverage ML/AI across several use cases. Some of our interesting use cases include our re-ranking solution, document-shredding, summarisation, and smart autocompletion of RFPs. Our product also comes with the capabilities of intelligent understanding of Word and Excel documents to extract RFP-related information, answer using snippet extraction from responses, and many other automation-enabling features.

 

8.How can businesses efficiently extract value from data, without increasing cost and complexity?

Leveraging data appropriately adds incredible competitive advantages to businesses. It is of significant importance to identify potential data that is related to use cases for organizations to realize its underlying value.

We have had successful instances where as a business we have discovered several latent insights by deducing patterns from historical data, which would otherwise have gone unnoticed.

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Setting up the right data architecture and efficient infrastructure to handle data-related activities at scale is key to handling data without increasing complexity.

The post “Automation can Eliminate Redundancies Effectively in RFP Process” Says Manish Bafna appeared first on Analytics Insight.

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Interview

MirrAR: Energizing The ‘Virtual And Augmented Lead’ In The Retail And E-Commerce Industry

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MirrAR: Energizing The ‘Virtual And Augmented Lead’ In The Retail And E-Commerce Industry

MirrAR is a web-based Augmented Reality and Metaverse Technology platform that helps customers to try products before they buy. The company is transforming the digital customer experience by offering Virtual Try-On, Spatial Augmented Reality, and Metaverse commerce solution that offers never-before first-of-its-kind immersive customer experiences, resulting in increased customer engagement time and higher conversion rates. 

In physical shopping, people can trial products before they buy. Whereas, in online shopping, there is no possibility of trying the products and it is also unfeasible to interact with the items. By using virtual try-on, customers can digitally check out the products like Jewelry, Watch, Eyewear, Apparel, etc, which can be tied on by the camera in the phone or laptop. On the other hand, for physical products like furniture, home appliances, Automobile, Real Estate, Industry equipment, etc, MirrAR helps inject the 3D models of these products inside the real world using its Spatial AR engine.

Customers can deeply engage and interact with the products digitally in real-time and in a natural way as if they are shopping physically but in a digital medium in the comfort of their place. This will help customers to make quick buying decisions, and increase engagement, conversion rates and reduce returns in e-commerce stores.

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MirrAR simplifies the process of creating these immersive and highly engaging shopping experiences without writing a single line of code. In just a few minutes, these AR experiences can be created and there is no technical knowledge required at all. The company’s technology also works on any device just by using a browser.

Through the Plug and Play solution, MirrAR can easily integrate into any e-commerce, Live Commerce, CMS, and CX platforms. It also supports print-based AR that can be effectively used for the marketing and promotion of brands and products.   

MirrAR has built a meaningful Metaverse engine that can be implemented immediately, which works on mobile and desktop without the requirement of any specialized VR headsets. MirrAR Metaverse uses 360-degree photos or 3D models to create the Metaverse store and customers can visit the store using a URL and navigate various parts, play games, collect points and could add products to the cart, and place an order. The company connects to your existing e-commerce platform and offers real-world connections, where customers can place orders inside an immersive metaverse store and get their products physically delivered. This truly offers a phydigital experience.

 

A ‘One-stop’ Destination for All AR Needs 

MirrAR is on a mission to democratize access to Extended Reality (XR) to everyone. 

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The idea of MirrAR is shaped through Founder Institute, a US-based idea stage accelerator. MirrAR is a front-runner when it comes to innovation, the platform is completely based on the web. The company has been primarily working on multiple innovations in Augmented & Virtual Reality and building the technology platform horizontally to support multiple industry segments and verticals. After many years of research and development, they are now able to bring all the technology pieces together into a single platform that is so much powerful that combines all the possible AR Experiences. 

MirrAR has recently launched a No code AR platform “https://mirr.ar” at GiTex Dubai. It is one of the most powerful platforms that simplify the creation of Augmented Reality experiences combining face tracking, hand tracking, body tracking, ground tracking, wall tracking, image tracking, and geo-tracking.

 

A Doyen in the Virtual Tech Space 

  1. Prakash (JP) is the founder and CEO of MirrAR. His vision is to blend the extended reality world into humans through a contact lens/chip implantation and transform life. He has been researching and working in AR/VR technology since 2010 and has developed various AR/VR applications and spatial gesture-based interactions. At MirrAR, he is the driving force for all the ideations and shapes of how web-based AR technology could benefit humankind. He is a strong believer in the web-based approach, JP and Muthuraj, the co-founder & CTO solve the core deep technical issues that are currently present. 

“Our world is a Canvas and let’s digitally augment it using MirrAR,” quips JP.

JP is a thoughtful leader in the AR/VR industry and has provided various talks at different educational institutions and organizations. He has a passion for teaching and actively mentor’s students from various colleges and universities.

 

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A Garland of Recognitions and Awards

JP reveals that MirrAR has had its share of success and achieved the following awards:

  • 10 Best startups to work for in Chennai by Silicon India Startup City Magazine.
  • Winners of “Build for Metaverse” conducted by Atal Innovation Mission.
  • Winners of the VTEX Accelerator program.
  • Top 150 Startups in X-Pitch an Asia-wide competition.
  • Grant of 2 Lakhs from Mailbox.
  • Founder Institute – “Candle of the class” award

 

Serving Clients with Advanced Technologies 

MirrAR is pioneering web-based Augmented Reality and Metaverse, claims JP. Since there is no need for the installation of any app, MirrAR accelerates the adoption of the technology. The company supports both In-Store and Online e-commerce stores powering the experiences in different devices and offering an omnichannel seamless customer experience. 

MirrAR’s developer platform empowers any business to easily integrate using a simple SDK.

JP reveals that in a recent use case with its customer “Pazheri Gold”, they implemented a MirrAR TV kiosk to offer In-store Jewelry Virtual Try On. Customers walking into the store could try the products by standing in front of the TV and wearing most of their new launches and then physically seeing the products.

MedCuore.com is an Air Purifier manufacturer and Jackfruit Arasan is an FMCG company manufacturing Jackfruit value-added products, both of them are early adopters of MirrAR Metaverse store implementation and both are Direct Consumer (D2C) companies that don’t have a physical store. They always had an aspiration of how their physical stores would look like. MirrAR fulfilled its dream by building a Metaverse store, customers are now able to feel the store experience and enjoy a different shopping experience that is resulting in new customer segment acquisitions and deeper engagements.

Advertisement

 

AI Avatar at the Intersection of Metaverse and Customers 

In JP’s opinion, AR/VR is a mix and match of multiple technology disciplines combined. He adds that with the innovation happening in the hardware, the GPU power is even available in mobile phones now, the cloud technologies have a very big impact in offering a scalable and reliable infrastructure combined with the recent 5G technology this offer near real-time experiences possible in the AR/VR that will accelerate the disruptions in almost all the industry segments. 

MirrAR is currently working on an Artificial Intelligence-based Avatar that could naturally interact with the customers in AR and Metaverse. All these combined with big data will produce a world-scale implementation possible that is completely data-driven to see a world of possibilities. 

 

Innovating with a ‘Web is Everything’ Belief

JP remarks that MirrAR strongly believes that the web is everything and that whatever they do is based on web first approach in both AR and VR. MirrAR has developed groundbreaking innovations in AR for Virtual Try-On technology and Spatial AR where the interactions are possibly made in the 3D object in the AR. Users can even create a web-based Augmented Reality game using the MirrAR platform.

Advertisement

 

Cracking Challenges with A Robust Team

The major challenge the company faced was to make the AR and VR technologies work on the web that too at an acceptable level of performance, states JP. MirrAR’s technical team can crack both the performance and the interaction challenges. 

 

Starting a New Wave of Metaverse

In JP’s opinion, AR/VR technology is on the verge of getting into the mainstream adoption cycle. MirrAR is built as a technology platform and is strongly positioned to make a big impact horizontally across all the industry segments in both AR and VR markets. 

MirrAR is aggressively taking on the new wave of Metaverse by connecting e-commerce and enabling phydigital shopping experiences that are changing the face of the industry primarily targeting Gen-Z customers. 

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The post MirrAR: Energizing the ‘Virtual and Augmented Lead’ in the Retail and e-Commerce Industry appeared first on Analytics Insight.

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Interview

MirrAR: At The Forefront, Presenting The Use Of AR/VR In Business In A New Light

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MirrAR: At The Forefront, Presenting The Use Of AR/VR In Business In A New Light

MirrAR is a web-based Augmented Reality and Metaverse Technology platform that helps customers to try products before they buy. The company is transforming the digital customer experience by offering Virtual Try-On, Spatial Augmented Reality, and Metaverse commerce solution that offers never-before first-of-its-kind immersive customer experiences, resulting in increased customer engagement time and higher conversion rates. 

In physical shopping, people can trial products before they buy. Whereas, in online shopping, there is no possibility of trying the products and it is also unfeasible to interact with the items. By using virtual try-on, customers can digitally check out the products like Jewelry, Watch, Eyewear, Apparel, etc, which can be tied on by the camera in the phone or laptop. On the other hand, for physical products like furniture, home appliances, Automobile, Real Estate, Industry equipment, etc, MirrAR helps inject the 3D models of these products inside the real world using its Spatial AR engine.

Customers can deeply engage and interact with the products digitally in real-time and in a natural way as if they are shopping physically but in a digital medium in the comfort of their place. This will help customers to make quick buying decisions, and increase engagement, conversion rates and reduce returns in e-commerce stores.

MirrAR simplifies the process of creating these immersive and highly engaging shopping experiences without writing a single line of code. In just a few minutes, these AR experiences can be created and there is no technical knowledge required at all. The company’s technology also works on any device just by using a browser.

Advertisement

Through the Plug and Play solution, MirrAR can easily integrate into any e-commerce, Live Commerce, CMS, and CX platforms. It also supports print-based AR that can be effectively used for the marketing and promotion of brands and products.   

MirrAR has built a meaningful Metaverse engine that can be implemented immediately, which works on mobile and desktop without the requirement of any specialized VR headsets. MirrAR Metaverse uses 360-degree photos or 3D models to create the Metaverse store and customers can visit the store using a URL and navigate various parts, play games, collect points and could add products to the cart, and place an order. The company connects to your existing e-commerce platform and offers real-world connections, where customers can place orders inside an immersive metaverse store and get their products physically delivered. This truly offers a phydigital experience.

A ‘One-stop’ Destination for All AR Needs 

MirrAR is on a mission to democratize access to Extended Reality (XR) to everyone. 

The idea of MirrAR is shaped through Founder Institute, a US-based idea stage accelerator. MirrAR is a front-runner when it comes to innovation, the platform is completely based on the web. The company has been primarily working on multiple innovations in Augmented & Virtual Reality and building the technology platform horizontally to support multiple industry segments and verticals. After many years of research and development, they are now able to bring all the technology pieces together into a single platform that is so much powerful that combines all the possible AR Experiences. 

MirrAR has recently launched a No code AR platform “https://mirr.ar” at GiTex Dubai. It is one of the most powerful platforms that simplify the creation of Augmented Reality experiences combining face tracking, hand tracking, body tracking, ground tracking, wall tracking, image tracking, and geo-tracking.

Advertisement

A Doyen in the Virtual Tech Space 

  1. Prakash (JP) is the founder and CEO of MirrAR. His vision is to blend the extended reality world into humans through a contact lens/chip implantation and transform life. He has been researching and working in AR/VR technology since 2010 and has developed various AR/VR applications and spatial gesture-based interactions. At MirrAR, he is the driving force for all the ideations and shapes of how web-based AR technology could benefit humankind. He is a strong believer in the web-based approach, JP and Muthuraj, the co-founder & CTO solve the core deep technical issues that are currently present. 

“Our world is a Canvas and let’s digitally augment it using MirrAR,” quips JP.

JP is a thoughtful leader in the AR/VR industry and has provided various talks at different educational institutions and organizations. He has a passion for teaching and actively mentor’s students from various colleges and universities.

A Garland of Recognitions and Awards

JP reveals that MirrAR has had its share of success and achieved the following awards:

  • 10 Best startups to work for in Chennai by Silicon India Startup City Magazine.
  • Winners of “Build for Metaverse” conducted by Atal Innovation Mission.
  • Winners of the VTEX Accelerator program.
  • Top 150 Startups in X-Pitch an Asia-wide competition.
  • Grant of 2 Lakhs from Mailbox.
  • Founder Institute – “Candle of the class” award

Serving Clients with Advanced Technologies 

MirrAR is pioneering web-based Augmented Reality and Metaverse, claims JP. Since there is no need for the installation of any app, MirrAR accelerates the adoption of the technology. The company supports both In-Store and Online e-commerce stores powering the experiences in different devices and offering an omnichannel seamless customer experience. 

MirrAR’s developer platform empowers any business to easily integrate using a simple SDK.

JP reveals that in a recent use case with its customer “Pazheri Gold”, they implemented a MirrAR TV kiosk to offer In-store Jewelry Virtual Try On. Customers walking into the store could try the products by standing in front of the TV and wearing most of their new launches and then physically seeing the products.

MedCuore.com is an Air Purifier manufacturer and Jackfruit Arasan is an FMCG company manufacturing Jackfruit value-added products, both of them are early adopters of MirrAR Metaverse store implementation and both are Direct Consumer (D2C) companies that don’t have a physical store. They always had an aspiration of how their physical stores would look like. MirrAR fulfilled its dream by building a Metaverse store, customers are now able to feel the store experience and enjoy a different shopping experience that is resulting in new customer segment acquisitions and deeper engagements.

Advertisement

AI Avatar at the Intersection of Metaverse and Customers 

In JP’s opinion, AR/VR is a mix and match of multiple technology disciplines combined. He adds that with the innovation happening in the hardware, the GPU power is even available in mobile phones now, the cloud technologies have a very big impact in offering a scalable and reliable infrastructure combined with the recent 5G technology this offer near real-time experiences possible in the AR/VR that will accelerate the disruptions in almost all the industry segments. 

MirrAR is currently working on an Artificial Intelligence-based Avatar that could naturally interact with the customers in AR and Metaverse. All these combined with big data will produce a world-scale implementation possible that is completely data-driven to see a world of possibilities. 

Innovating with a ‘Web is Everything’ Belief

JP remarks that MirrAR strongly believes that the web is everything and that whatever they do is based on web first approach in both AR and VR. MirrAR has developed groundbreaking innovations in AR for Virtual Try-On technology and Spatial AR where the interactions are possibly made in the 3D object in the AR. Users can even create a web-based Augmented Reality game using the MirrAR platform.

Cracking Challenges with A Robust Team

The major challenge the company faced was to make the AR and VR technologies work on the web that too at an acceptable level of performance, states JP. MirrAR’s technical team can crack both the performance and the interaction challenges. 

Starting a New Wave of Metaverse

In JP’s opinion, AR/VR technology is on the verge of getting into the mainstream adoption cycle. MirrAR is built as a technology platform and is strongly positioned to make a big impact horizontally across all the industry segments in both AR and VR markets. 

Advertisement

MirrAR is aggressively taking on the new wave of Metaverse by connecting e-commerce and enabling phydigital shopping experiences that are changing the face of the industry primarily targeting Gen-Z customers. 

Continue Reading

AI-led quality engineering

“Engineering-Driven Digital Assurance Ensures Quality Orchestration” Says Rajesh Subramony

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“Engineering-Driven Digital Assurance Ensures Quality Orchestration” Says Rajesh Subramony

The digital world is way more complex than when it actually started, with every interaction becoming a potential source of a variety of security threats. To emerge as a successful digital enterprise, digital assurance practices are very critical, making effective testing plans inevitable for a smooth-running digital ecosystem. Qualitest, a software testing company is the world leader in AI-led quality engineering leading its way ahead in quality testing with proprietary AI-powered risk-mitigating tools. Analytics Insight has engaged in an exclusive interview with Rajesh Subramony, Managing Director, India at Qualitest.

1.Kindly brief us about the company, its specialization and services.

The world’s leading AI-powered quality engineering firm, Qualitest is instrumental in facilitating the seamless transition of brands through every stage of their respective digital assurance journey. Whether it’s about moving beyond functional testing to adopting innovations such as automation, AI, crowdsourced UX testing (usability testing), accessibility, and more, we have carved a niche as support pillars for modern-day brands.

The firm offers a wide range of personalized testing and quality engineering solutions that leverage deep, industry-specific understanding for a variety of sectors, including banking and financial services, technology, media & communications, healthcare and life sciences, retail & consumer goods, and energy & utilities.

As a cutting-edge company, Qualitest provides scalable business quality engineering solutions that protect brands through end-to-end value demonstration with a focus on customer experience and release velocity.

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2.What is your biggest USP that differentiates the company from its competitors?

Qualitest specialises in AI-powered digital assurance, automation, performance engineering, cyber security testing, accessibility testing, blockchain IoT, and drone technology assurance. Through our intelligent, engineering-driven approach to digital assurance, we create a culture of quality orchestration throughout the business, technology, and operational environment for brands with a laser focus on delivering exceptional customer experience and assuring increased release velocity. In the ever-competitive industry, these unique business offerings are what truly set us apart. Most importantly, Qualitest partners with clients to accelerate their digital transformation journey by leveraging quality engineering as a catalyst

3.Brief us about yourself and your contributions to the company and the industry.

I Rajesh Subramony, am the Managing Director, India at Qualitest Group.  As the managing director, my responsibilities include managing and scaling India delivery locations while catering to global clients, building capabilities to elevate the value provided, enabling delivery and operational excellence across the business, as well as powering growth within the domestic market. Forging strategy and implementing transformational change across the organization is yet another aspect that I oversee on a regular basis. Over the last 18 months, I was involved in scaling up the workforce in India by six times while expanding from one center to four, at the same time, elevating the value provided from India through centers of excellence, horizontals, and other business enablement functions. Prior to joining Qualitest, I was responsible for heading global delivery organizations to the tune of $1 billion and also essayed the role of global solutions leader for the quality engineering and assurance business, at Cognizant. I was privileged enough to establish the consulting arm of testing services in North America and played a key role as a global market leader for industry verticals such as BFSI and Healthcare in the USA, driving business growth at a CAGR of 25-30% within the service line. I have had the opportunity to take over leadership roles in Global Delivery, Consulting, and Business development across the US, Europe, UK, and APAC markets, with India as the delivery nucleus.

Earlier, I worked with a technology services start-up, where I helped forge a strong foundation process, technology solutions, and collaborative culture, to help drive exponential (20X) business growth. On the education front, I majored in electrical and electronics engineering from the prestigious College of Engineering, Trivandrum followed by a PGDM from SP Jain Institute of Management and Research, Mumbai.

4.What does your technology and business roadmap look like for the rest of the year?

We started our operations 18 months ago in India and, since then, we have seen tremendous growth. Beginning operations with close to 600 people, Qualitest has evolved into a global brand, currently boasting 3600 employees. India has a market, having huge potential to expand in the tech segment which, in turn, gives us immense opportunities to serve clients across segments. In India, the firm already had its presence in Noida and Bengaluru before we recently added Chennai as the new talent powerhouse.

5.The industry is seeing the rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these impacting your business sector?

With the advent of next-gen technologies that provide features, functions, and access to customers like never before, quality and speed to deliver technology to businesses become important. Enterprises need to identify the systems that directly interact with their customers and impact their competitive positioning and transform them at a rapid pace to stay relevant and grow. Qualitest is positioned aptly as the partner in this transformation journey, leveraging quality engineering as a catalyst.

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6.How is your company helping customers deliver relevant business outcomes through the adoption of technology innovations?

Qualitest supports companies in their digital transformation journey by leveraging AI, DevOps, and Automation. Our quality engineering services are designed to accelerate and enhance speed, quality, security, and customers’ digital experience.

7.What are your growth plans for the next 12 months?

Qualitest currently has operations in the US, UK, India, Israel, Germany, Romania, Argentina, Mexico, and Portugal, and serves over 250 blue-chip customers worldwide. Commencing operations in 2019 in India, Qualitest has its centers in Bengaluru, Noida, and Hyderabad and recently announced the opening of a new facility in Chennai, which is a vital part of our strategic expansion plan across India.

Bolstered by more than 7,000 engineers, Qualitest has assembled one of the largest, most talented groups of creative, critical problem-solvers in the world. Adding to our growth trajectory, we also have plans to ramp up our global workforce to 10,000 in the next 18 months.

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