Livestream marketing inspired shop in TikTok feature might someday become synonymous with Amazon
Social media influencers have got nothing to do with the quality of the brands they promote or do they? This question might get redundant as live stream marketing is catching up on the platforms like Tik-Tok and Instagram. Live streaming brings infomercials to the forefront of modern-day advertisement making them more personal and interactive. Inspired by this very prospect of making business, or rather garnering engagement, it unveiled its shop in TikTok feature for the US market. Though it has unveiled the feature for UK, and seven other countries in SE Asia, this recent move is a critical one at least for the management. Recently an FCC commissioner and two US Republican lawmakers have raised a proposal to ban the app with an advocacy group recommending the lawmakers launch an investigation into the company. A report filed by Semafor says TikTok’s e-commerce plans are part of the company’s effort to foray into the global Livestream shopping industry, competing with China, a leader in this segment. A TikTok spokesperson explaining the potential of the shop in TikTok feature told Gizmodo: “We are always guided by demand and exploring new ways to enhance the TikTok experience. We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.”
The TikTok shop is embedded in the app allowing users to shop within the app. Semafor reports that TikTok is in talks with US business outlets to partner with the app in the TikTok shop initiative. It hasn’t yet initiated any steps to collaborate with international players but will be included gradually. Even in the US, the app is open only for select players. Those who want to register must provide an “invitation code” to access the application. The step comes at the right time giving them an opportunity to take on major e-commerce dealers like Amazon enticing buyers with Black Friday reels.
But before jumping to conclusions, it should be remembered that TikTok is owned by ByteDance, a Chinese short video company. Livestream marketing works with a totally different audience, ie., those who are aware of the technology. China being a completely cashless society, TikTok’s in-app feature has been successful. On the other hand, the US is seeing cashless transactions banned in one state after the other. Ying Zhu, a researcher in digital marketing, consumer behavior, and social networks notes, “If they want to roll out in Europe and North America, they’re overly optimistic. It’s a way more complicated phenomenon than just someone sitting in front of a camera selling products. It’s easy for people to underestimate the complexity associated with this seemingly simple interaction.” It has witnessed setbacks in non-Asian markets such as in the UK, with the total market slumping even though TikTok reportedly offered content creators financial incentives to create product pitches.
For US markets, in particular, Livestream marketing may not yield much profit as the social commerce segment including Livestream marketing makes up only for 5% of the total e-commerce sales in the US while China’s share stands at 16%. In the US, its main competitor would be Meta for its very successful features like Facebook Marketplace and Instagram Shopping. “If social shopping got much more popular in the U.S. in the near future, it would still be a pretty small percentage of overall sales,” says Emily Pfeiffer, principal analyst for commerce technology at research firm Forrester. Accenture in its report mentioned how China is ahead in leveraging social commerce to make purchases compared to US and UK.
In spite of positive projections, there is ample evidence that its ad revenue is slumping. The Financial Times reports, the short-video company has recently lowered its ad revenue target from $14.5 billion to $ 10 billion. Therefore, it only becomes imperative that TikTok reinvent itself with an out-of-the-box solution, which apparently should be a strategy for making shopping a habitual practice, read algorithmic suggestions, which TikTok is very much capable of. “TikTok is really good at serving up the content that people want based on their behavior,” says Andrew Lipsman, principal analyst for retail and e-commerce at Intelligence Insider.
The post Want to Shop in TikTok? Well, the Wait is Now Finally Over! appeared first on Analytics Insight.
Adobe Enables Contributors To Earn Royalties For AI-Generated Content
Adobe Stock specifies new standards for generative AI-generated material, enhancing human creativity
In order to increase how users can improve their creative endeavors, Adobe Stock, a global marketplace with more than 320 million creative assets, has established new rules for submissions of graphics made with generative AI. Early developments in generative AI have led to concerns regarding its right use. Adobe has given these issues careful thought, and they have created a new submissions policy that, in our opinion, will guarantee that both authors and users of their material utilize AI technology responsibly. In order to produce visuals more quickly by employing words, sketches, and motions, generative AI uses the extraordinary potential of machine learning. This represents a significant advance for creators. Contributors to Adobe Stock are leveraging AI techniques and technologies to expand their creativity, diversify their portfolios, and boost their earning potential.
These submissions must now adhere to the rules for AI-generated material, particularly the need that contributors to designate such entries. “There is a proper technique to integrate generative AI. I think Adobe can execute it properly given its size. Whoever implements it earliest and how responsibly businesses connect their communities with these technologies will win, in my opinion,” said Alex Q. Although some legitimate concerns have been raised about early generative AI technologies, Adobe is dedicated to leading the evolution of this technology into tools that support artists while never attempting to replace their creative faculties. In the right hands, generative AI can be an effective tool to boost creativity, expediting the creative process to the advantage of both users of digital goods and the contributory community who create those materials.
Additionally, Adobe is still making investments in innovations related to attribution, such as digital provenance technology created by the Adobe-led Content Authenticity Initiative (CAI). With more than 800 members, the CAI is expanding beyond merely Adobe products to enable credit for authors and provide openness about the details and sources of digital content. The generative AI policy gives artists control over these tools by allowing them to receive royalties for AI-generated content in accordance with Adobe’s licensing policies, just like they do for other content.
“I’m a believer in AI and I’m here for how AI will affect the future of Art,” Madison B said in her response. Some apps have significantly improved since I initially used them, and I’m interested to see how businesses like Adobe will incorporate generative AI into their creative tools.
To make sure that new assets satisfy consumer demands, Adobe Stock regulates AI-generated content according to the same guidelines we follow for other submitted content. In the unlikely event that a claim is made over an asset, conventional IP indemnity is included, and releases are still needed for identifiable people and property. Additionally, without sufficient consent, contributions based on third-party content are prohibited by our generative AI policy. This includes word prompts that relate to persons, places, things, or an artist’s aesthetic. The same license conditions apply to AI-generated content as they do to content from other sources. By the guideline, creators of generative AI content are required to proactively name it; further capabilities to increase transparency will shortly be added by Adobe. We think generative AI deserves a spot in our Stock collection when it is appropriately employed and labeled to create valuable and appealing content, ensuring that clients are aware of the provenance of the assets they are choosing.
How To Choose The Right Cloud Edge Computing Vendor?
Globally, numerous sorts of digital transformations have accelerated due to the XR landscape’s quickly rising appeal. We’re witnessing an increased focus on ideas like high-definition screens, spatial or 3D audio, and even more compact wearable devices as businesses continue to put money into VR, AR, and MR experiences.
Businesses can benefit from the flexibility of the cloud with an edge cloud infrastructure while leveraging edge storage to reduce the impact on their bandwidth. Below are the steps to choose the right cloud edge computing vendor:
Create an Edge Strategy
The agility of the cloud is combined with the strength of “Edge” technology in edge cloud computing. It offers a variety of distinctive advantages, such as improved data sovereignty, increased cloud autonomy, and even new potential for information security. However, organisations do need to have a well-coordinated strategy in place before using cloud-edge solutions.
By creating a technical edge plan, business executives may examine the difficulties they could experience while putting new ideas into practise. It’s also an excellent chance to evaluate any potential advantages of the edge. Companies may wish to start by explaining the meaning of edge cloud computing to stakeholders and staff. They can then explain why they want to use this new networking opportunity there.
Consider Future Use Cases
It’s important to consider how quickly the XR and cloud sectors are developing when selecting a cloud edge computing vendor. The best strategy and approach must be adaptable enough to adjust to any company’s environment or market. For instance, a business might use cloud edge computing to boost internal staff cooperation at first.
To integrate new technologies, such as IoT sensors and beacons that enable customers to engage with customer care agents at the push of a button, the same company may decide in the future to expand on its Edge solution.
Assess Your Cloud Edge Needs
The majority of businesses will be able to choose which aspects of deployment are most important to them based on the present and potential use cases developed for cloud edge computing. Organizations can profit from a variety of special advantages, including a highly responsive, adaptable, and quick network, by utilising cloud edge solutions.
Some businesses may put a lot of effort into getting access to improved bandwidth controls. All networks have bandwidth restrictions, which might be problematic for users in the XR environment who want to use the newest products. Other corporate executives might wish to consider how they can improve their current XR operations’ latency problems.
Prioritize Consistent Monitoring
When implementing any networking design, visibility is frequently an essential component. Similar to a typical cloud solution, a cloud edge deployment needs intensive monitoring. Depending on how the cloud edge solution is set up, it could be challenging to guarantee that IT personnel are always on hand at the physical edge site to monitor tool performance. As a result, the deployment’s architecture will need to be modified to support self-healing, resilience, and remote tracking.
Business owners should think about the IT support they have access to internally and any areas where they might need additional assistance with maintaining security, connectivity, and physical maintenance before selecting a cloud-edge computing vendor.
One of the main advantages of cloud edge computing is that it frequently gives enterprises more control over compliance, security, and privacy. With the use of edge technologies, businesses may decide where data should be held to support sovereignty. Determining how local storage systems gather and distribute collected data is also possible.
Vendors of edge cloud computing may offer specialised gateways, firewalls, and other solutions made to protect the most important data and reduce potential assaults. When necessary, it’s even feasible to prevent some data from moving through the cloud. Business executives must take care to put the correct security plan in place from the beginning to the end.
Is Dating Becoming More Difficult? Meta Introduces AI Face Scanner To Guess Age
Meta introduces AI Face Scanner which has the ability to guess age and offers advice on your next date
Meta introduces AI face scanner to guess age – Face scanning technology is something that is not new to us. It has been in use for many years. What Meta has done differently is introducing a new face scanner with an AI built into it. The company claims that the scanner can guess a person’s age with 94% accuracy when it scans your face.
There are many different uses for the AI face scanner, the most important of which is making sure you don’t look older than you are and using it to compare your makeup in selfies with how people see you. Currently, many ongoing experiments involve this kind of technology and they have all come up with very interesting results such as an AI algorithm being able to detect depression signs on a person’s face.
Meta’s AI Face Scanner in dating:
The Meta Face Scanner can be now used for dating purposes or in a professional setting. The AI scanner uses several technologies such as Facial recognition, AI Imaging, and a custom neural network developed by the company to guess the age of people for a fraction of the cost. The application simply needs you to upload a picture of yourself and it will use AI to guess your age.
It is becoming more difficult to date these days. With the rise of dating apps, we are seeing that people are not connecting in person as much as they used to. This has led to a lot of confusion on how one should act on a date, what is appropriate behavior, and so on.
Meta has come up with an interesting solution to this problem. They have developed an AI face scanner that will be able to guess your age and offer advice on how you should act on your next date!
Dating apps have changed the game in terms of how we find love. It is now easier than ever to meet someone in your area and eventually find a potential partner. But, all of this convenience can also lead to some serious consequences.
The first problem with dating apps without AI – they have become more superficial than ever before. People are not looking for dates anymore, they are looking for casual relationships. So, they can cheat the person with false information of them. This is because these apps make it incredibly easy to find partners
The second problem is that people don’t want to feel rejected by someone who isn’t interested in them, so they’ll often just ghost someone instead of telling them that they’re not interested in them back or giving them a chance to meet up with somebody else
Dating has always been a difficult task. Now, with the introduction of AI Face Scanners, it is becoming even more difficult.
In today’s world, people are constantly on the go and have less time for themselves. With so many other things to focus on, dating can be put on the back burner. But with AI Face Scanner and its ability to guess age from a picture alone, it may be easier than ever to find your next match.
Meta expands AI face-scanning to Facebook dating in the US
To verify users’ ages, Meta said that it has added its Artificial Intelligence (AI) face-scanning tool and ID Upload tool to Facebook Dating in the US. Meta stated that the measures will ensure that only adults are using the site and bar children from using it.
Facebook Dating requires users to be at least 18 years old to sign up, and age verification techniques will ensure this. The digital giant and age-verification business Yoti (Yoti’s technology will use the individual’s facial features to determine their age after taking the Video Selfie). collaborated to give consumers the alternatives of Video Selfies and ID Upload. Users will get instructions on their screen to walk them through the procedure if they select the Video Selfie option.
Conclusion: Thus, the introduction of AI Face Scanner for people who are dating however may be a disadvantage for people with malicious intent.
The post Is Dating Becoming More Difficult? Meta Introduces AI Face Scanner to Guess Age appeared first on Analytics Insight.
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