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“Web3 Ecosystems Are Being Built Around The Users Giving Them Control” Says Anshul Rustaggi

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“Web3 Ecosystems Are Being Built Around The Users Giving Them Control” Says Anshul Rustaggi

Web3 as a virtual space has come a long way drastically changing how an individual interprets the internet and gaming has remained no exception. Web3 gaming allows users to participate in innovative and decentralized ways. Unlike in conventional gaming, it puts the power into the hands of players rewarding them with Cryptocurrencies and NFTs. Totality Corp the first money gaming mobile platform in India and interactive video space, says has plans to foray into building interactive video space specifically for Indian users. Analytics Insight has engaged in an exclusive interview with Anshul Rustaggi, Founder of TotalityCorp.

 

1.Kindly brief us about the company, its specialization, and the services that your company offers.

 Totality Corp is a 5.5 year old technology company focused on gaming and interactive media. We are passionate about how people interact with each other and how to make those interactions fun, more engaging, and meaningful by using cutting-edge technology. This has made us venture into casual mobile gaming, real money gaming, interactive video platform and now into gaming Metaverse applications.

We are a product based company and currently, we are building Zionverse (zionverse.com), a gaming metaverse for Indians all over the world. We love Indian culture and want to build a digital world where we Indians, get the feeling of belongingness.

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2.With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.

We started in July 2017, with a passion for mobile gaming. We launched our first game Space Run on iOS worldwide and in the 1st week, it was selected by Apple App Store as one of the “New Games we love” across 5 countries all over the world.

We then built India’s first real money mobile games platform called MGPL – Mobile Gaming Premier League, which was launched in April 2018. We scaled that to 2.3mn users and were the first movers in this category which then saw the likes of VC-funded companies like MPL, Winzo, and Paytm first.

In July 2019, we launched the world’s first Interactive video platform, Yovo. Our idea was to make videos more interactive and combine the joy of gaming and short videos. YoVo was a UGC (user-generated content) platform that was scaled to 3.5mm users. Users were creating 50,000 videos on a daily basis on the platform.

In August 2020, we started building Zionverse. We are creating a UGC gaming platform where creating games is as easy as it is creating videos, today. Users also get to take advantage of Web3 technology by enabling their own economics through tokens and NFTs and building large immersive worlds for brands and other communities.

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3.Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company.

We have sold the largest amount of NFT drop in India of Rs 4.5 crores in December 2021. We have one of the largest NFT communities in India. 14k Discord users, 20k registered users, 100k users who follow us across different platforms.

 

4.How do you see the company and the industry in the future ahead?

We know that Web3 is the evolution of the Internet-driven by 3 changes. Web3 is user-centric and all ecosystems are being built around the users, their needs and by giving them control. Unlike Web2, which is platform centric, Web3 gives ownership to the users. We shall see identity, and digital data are owned by the users who will then be incentivized to share their data in return for tangible and intangible rewards. Metaverse also brings a more immersive experience to the users. Some of these experiences will fulfill the internal desires and needs of the users which games do, with some of them giving more convenient experiences to the users by enabling say virtual tourism and visiting Paris from your living room and some will enhance the fantasy layer for users where they can visit alien worlds, become soldiers fighting and saving their home world, etc. The last and third aspect of Web3 is the native economic layer that is enabled via tokens and NFTs. We believe that like in real life, most digital ecosystems would evolve to give economic opportunity to everyone.

At Totality, we are building across all 3 aspects of ownership, experience, and economic layer. We believe that the users will be spending more time digitally in ecosystems where they can fulfill their economic needs (buy things digitally and for real life, pay people for their services, earn money for tasks), have enhanced experiences (game with friends and strangers, hang out with people in alien worlds, build and destroy things together) and yet maintain the ownership of their data and identity (NFTs and digital wallets).

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5.What is your Leadership Mantra?

I really believe in hiring people for their attitude rather than their aptitude. Hard skills can be learned much more easily than expecting people to change their attitudes. We hire for human traits of being a good team player, caring and loving the work you do, making sure that our common mission is more important than our individual goal, desire to keep learning and improving, and having honesty towards all interactions we have with each other.

I like to give ownership to people very quickly and help them in solving any hurdles that come along. We have built a really strong entrepreneurial DNA in our company and our leadership team carries this ethos with them on a daily basis. Our team members are Totality. Borrowing from Odin, Totality is not a company, it’s a people.

 

6.What are your growth plans for the next 12 months?

We have been introducing new interactive experiences like the Lakshmi Pooja in the metaverse and are going to launch 3 games this year. We are also launching our own integrated digital wallets so that we make it easier for our users to trade, earn and spend the tokens. Next year we will be launching more games, more interactive experiences, and tools for people to be able to create their own games.

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The post “Web3 Ecosystems are being Built Around the Users Giving them Control” Says Anshul Rustaggi appeared first on Analytics Insight.

AI-led quality engineering

“Engineering-Driven Digital Assurance Ensures Quality Orchestration” Says Rajesh Subramony

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“Engineering-Driven Digital Assurance Ensures Quality Orchestration” Says Rajesh Subramony

The digital world is way more complex than when it actually started, with every interaction becoming a potential source of a variety of security threats. To emerge as a successful digital enterprise, digital assurance practices are very critical, making effective testing plans inevitable for a smooth-running digital ecosystem. Qualitest, a software testing company is the world leader in AI-led quality engineering leading its way ahead in quality testing with proprietary AI-powered risk-mitigating tools. Analytics Insight has engaged in an exclusive interview with Rajesh Subramony, Managing Director, India at Qualitest.

1.Kindly brief us about the company, its specialization and services.

The world’s leading AI-powered quality engineering firm, Qualitest is instrumental in facilitating the seamless transition of brands through every stage of their respective digital assurance journey. Whether it’s about moving beyond functional testing to adopting innovations such as automation, AI, crowdsourced UX testing (usability testing), accessibility, and more, we have carved a niche as support pillars for modern-day brands.

The firm offers a wide range of personalized testing and quality engineering solutions that leverage deep, industry-specific understanding for a variety of sectors, including banking and financial services, technology, media & communications, healthcare and life sciences, retail & consumer goods, and energy & utilities.

As a cutting-edge company, Qualitest provides scalable business quality engineering solutions that protect brands through end-to-end value demonstration with a focus on customer experience and release velocity.

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2.What is your biggest USP that differentiates the company from its competitors?

Qualitest specialises in AI-powered digital assurance, automation, performance engineering, cyber security testing, accessibility testing, blockchain IoT, and drone technology assurance. Through our intelligent, engineering-driven approach to digital assurance, we create a culture of quality orchestration throughout the business, technology, and operational environment for brands with a laser focus on delivering exceptional customer experience and assuring increased release velocity. In the ever-competitive industry, these unique business offerings are what truly set us apart. Most importantly, Qualitest partners with clients to accelerate their digital transformation journey by leveraging quality engineering as a catalyst

3.Brief us about yourself and your contributions to the company and the industry.

I Rajesh Subramony, am the Managing Director, India at Qualitest Group.  As the managing director, my responsibilities include managing and scaling India delivery locations while catering to global clients, building capabilities to elevate the value provided, enabling delivery and operational excellence across the business, as well as powering growth within the domestic market. Forging strategy and implementing transformational change across the organization is yet another aspect that I oversee on a regular basis. Over the last 18 months, I was involved in scaling up the workforce in India by six times while expanding from one center to four, at the same time, elevating the value provided from India through centers of excellence, horizontals, and other business enablement functions. Prior to joining Qualitest, I was responsible for heading global delivery organizations to the tune of $1 billion and also essayed the role of global solutions leader for the quality engineering and assurance business, at Cognizant. I was privileged enough to establish the consulting arm of testing services in North America and played a key role as a global market leader for industry verticals such as BFSI and Healthcare in the USA, driving business growth at a CAGR of 25-30% within the service line. I have had the opportunity to take over leadership roles in Global Delivery, Consulting, and Business development across the US, Europe, UK, and APAC markets, with India as the delivery nucleus.

Earlier, I worked with a technology services start-up, where I helped forge a strong foundation process, technology solutions, and collaborative culture, to help drive exponential (20X) business growth. On the education front, I majored in electrical and electronics engineering from the prestigious College of Engineering, Trivandrum followed by a PGDM from SP Jain Institute of Management and Research, Mumbai.

4.What does your technology and business roadmap look like for the rest of the year?

We started our operations 18 months ago in India and, since then, we have seen tremendous growth. Beginning operations with close to 600 people, Qualitest has evolved into a global brand, currently boasting 3600 employees. India has a market, having huge potential to expand in the tech segment which, in turn, gives us immense opportunities to serve clients across segments. In India, the firm already had its presence in Noida and Bengaluru before we recently added Chennai as the new talent powerhouse.

5.The industry is seeing the rising importance of business and technology enablers like virtualization, convergence, and cloud. How do you see these impacting your business sector?

With the advent of next-gen technologies that provide features, functions, and access to customers like never before, quality and speed to deliver technology to businesses become important. Enterprises need to identify the systems that directly interact with their customers and impact their competitive positioning and transform them at a rapid pace to stay relevant and grow. Qualitest is positioned aptly as the partner in this transformation journey, leveraging quality engineering as a catalyst.

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6.How is your company helping customers deliver relevant business outcomes through the adoption of technology innovations?

Qualitest supports companies in their digital transformation journey by leveraging AI, DevOps, and Automation. Our quality engineering services are designed to accelerate and enhance speed, quality, security, and customers’ digital experience.

7.What are your growth plans for the next 12 months?

Qualitest currently has operations in the US, UK, India, Israel, Germany, Romania, Argentina, Mexico, and Portugal, and serves over 250 blue-chip customers worldwide. Commencing operations in 2019 in India, Qualitest has its centers in Bengaluru, Noida, and Hyderabad and recently announced the opening of a new facility in Chennai, which is a vital part of our strategic expansion plan across India.

Bolstered by more than 7,000 engineers, Qualitest has assembled one of the largest, most talented groups of creative, critical problem-solvers in the world. Adding to our growth trajectory, we also have plans to ramp up our global workforce to 10,000 in the next 18 months.

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Futures

MEXC Global Vice President Andrew Weiner Explains The Appeal Of Futures Trading

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MEXC Global Vice President Andrew Weiner Explains The Appeal Of Futures Trading

A 6-year veteran of the crypto industry, Andrew Weiner serves as the Vice President of MEXC Global. As the former executive of RegTech and digital identity pioneer iComplyKYC, he worked with notable brands that include Thomson Reuters, ComplyAdvantage, IBM, Mastercard, Deloitte, and KPMG to deliver innovative solutions to Virtual Asset Service Providers in over 170+ countries.

Andrew recently joined the Bitcoin.com News Podcast to talk about the appeal of futures trading, the importance of liquidity, regulatory challenges and why “the Western market is four-years behind Asia”:

Andrew Weiner, Vice President, MEXC Global

About MEXC

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MEXC is the world’s leading cryptocurrency trading platform, providing one-stop cryptocurrency trading services for spot, ETF, futures, Staking, NFT Index, etc.,and serving more than 10 million users worldwide. The core team has a solid background in traditional finance, and has professional financial product logic and technical security guarantees in terms of cryptocurrency products and services. In October 2021, MEXC Global won the title of “Best Cryptocurrency Exchange in Asia”. Currently, it supports the trading of more than 1,700 cryptocurrency, and is the trading platform with the fastest launch speed for new projects and the most tradable categories.

Official website: www.mexc.com

Official Blog: blog.mexc.com

MEXC Global twitter: twitter.com/MEXC_Global

M-Ventures twitter: twitter.com/MVenturesLabs

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The Bitcoin.com News podcast features interviews with the most interesting leaders, founders and investors in the world of Cryptocurrency, Decentralized Finance (DeFi), NFTs and the Metaverse. Follow us on iTunes, Spotify and Google Play.


This is a sponsored podcast. Learn how to reach our audience here. Read disclaimer below.

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Bitcoin.com is the premier source for everything crypto-related. Contact the Media team on [email protected] to talk about press releases, sponsored posts, podcasts and other options.

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Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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Interview

With Dedicated App Stores, Mobile OEMs Are Vigorously Challenging The Duopoly” Says Ashwin Shekhar

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With Dedicated App Stores, Mobile OEMs Are Vigorously Challenging The Duopoly” Says Ashwin Shekhar

When is the last time you discovered an app that exactly fulfills your needs without making you think of another similar app and not delete it once you find one? Must be a long time back! App ads that we come across though are personalized to some extent, leave a lot of advertising space, in terms of user discovery and user retention, unexplored by the advertisers. Now that on-device marketing is possible with OEM advertising, either directly or through partners, it has become easy to observe user behavior throughout the transactional cycle. AVOW, a mobile advertising platform explores this left-out space to lure users to discover apps across the app stores, for advertisers to extract maximum ROAS (Revenue on Ad Spends). Analytics Insight has engaged in an exclusive interview with Ashwin Shekhar, AVOW technologies.

 

1.Kindly brief us about the company and the products/services that AVOW offers?

AVOW is a leading app growth marketing company specialized in advertising within alternative app stores, on-device ad placements and dynamic preloads. In a nutshell, we offer app developers and brands a unique opportunity to access untapped mobile advertising inventory via mobile OEMs (Original Equipment Manufacturers) such as Huawei, Xiaomi, Oppo, Vivo, OnePlus, Samsung, Realme, and Transsion.

 

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2.What is your biggest USP that differentiates the company from competitors?

AVOW offers a one-stop solution for mobile OEM aggregation that empowers app discovery across alternative app stores while ensuring a higher return on ad spend (ROAS). This grants advertisers the opportunity to interact and engage with an untapped audience that cannot be reached through social, search, or SDK networks.

  • Our value proposition includes:
  • Access to 1.5+ billion daily active users (DAU) 
  • Risk-free CPI inventory from the start
  • Transparency and complete control over traffic 
  • Premium ad placements and advanced targeting options in alternative app stores 
  • 100% Fraud Free Ad Units, as confirmed by major MMPs 
  • Optimized real-time enhanced engagement levels 

This year we introduced our offering for “Dynamic Preloads” to the Indian market, which grants our clients the exclusive possibility to be featured on thousands of smartphones right from the get-go, when new users activate their mobile devices for the first time.

 

3.Please share AVOW’s growth plans in India

India is a very important market for us when it comes to OEM advertising. India leads second in global smartphone usage after China with close to 500 million users, making it a highly relevant market for apps to leverage OEMs and their alternative app stores for app marketing. AVOW’s integrated OEM share in India covers 90% of the total market. 

At AVOW, our mission is to augment awareness around the great potential that lies for app developers in working with mobile OEMs. To achieve this mission in India as well, we will keep working towards educating mobile marketers and app developers about various advantages of mobile OEMs when integrated into their mobile marketing mix. With India as our largest inventory market, we are focusing on on-device display ads delivery, retargeting, and Dynamic Preload services as key strategic areas. 

In order to pave the way for more localized account management in the region, we have a team of four people on the ground, including the recent onboarding of Sandeep Negi as our new Associate Director of Sales. Sandeep, a seasoned media sales veteran, will oversee our business expansion in the country with the help of three members from the Marketing & Client Strategy departments.

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Due to the diverse audience mix, we are proactive with our approach in leveraging seasonality such as IPL and the upcoming festival of Diwali, including other regional festivities while drafting campaigns.  

 

4.What are some of the challenges faced by the industry today? And where are we going from here? 

With the recent rise in inflation and market shrinking, advertisers are tightening their spending. We are also seeing trends where advertisers are reaching limits to get dedicated new users from their marketing efforts. Given the fact that marketing behavior is significantly increasing among the big brands for the upcoming festive season after two years of the pandemic, advertisers are finding it hard to keep their brand’s visibility consistent. So how can they really tackle growth in such times? Advertisers need to shift their focus to a more robust ecosystem of measuring KPIs which are performance-centric such as mobile OEMs. Mobile OEMs allow retargeting options through different ad formats to help advertisers fulfill down-the-funnel goals, thus helping mobile marketers to acquire fraud-free and brand-loyal users. 

As a viable and lucrative alternative to traditional play stores, mobile OEM advertising platforms are steadily reshaping the mobile app ecosystem. By providing their own dedicated app stores (along with their own inventory and ad units), mobile OEMs are vigorously challenging the duopoly and offering a disruptive alternative for app developers and brands looking to drive installs and other conversions outside of conventional search and social. Notably, India saw 27 billion (the second highest) app downloads in 2021. 

 

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5.Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company. 

Some of the AVOW’s biggest achievements include –

  • We are the only company holding official partnerships major mobile OEMs such as Xiaomi, Huawei, Samsung, Oppo, Vivo, and OnePlus, which encapsulates a huge market share of 90% of India’s Android mobile market
  • We have been selected as Xiaomi’s official core agency to handle and manage all media sales activities for Xiaomi’s MiAds platform in the entire EMEA, SEA, and LATAM markets
  • We have been ranked twice in AppsFlyer Performance Index in its 13th and 14th editions consecutively in the top 10
  • We are featured as a certified partner of Huawei  and are one of their biggest media resellers
  • We have won the prestigious ‘Strategic Partner Award’ in Europe from Huawei

 

6.What is your Leadership Mantra?

As a team of 4 company co-founders with very different backgrounds and strengths, we lead the pack with the following mantras: Leading with Vision, Leading with Drive, Leading to Deliver, and Leading through People.

  • A leader strong in the Leading with Vision domain tends to focus on strategy, innovation, and inspiring the team.
  • A leader strong in Leading with Drive provides the team with very clear direction and is focused on achieving excellence.
  • The strength of a Leading to Deliver leader lies in planning, follow-through, and accountability.
  • And a leader strong in Leading through People focuses on coaching and developing the team and creating win-win partnerships.

The post With Dedicated App Stores, Mobile OEMs are Vigorously Challenging the Duopoly” Says Ashwin Shekhar appeared first on Analytics Insight.

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