Successful OTT video streaming platform growth starts with insights into content performance and user behavior analysis. Without tracking analytics and constantly enhancing your service, you can lose your viewers. People will simply find a new service that is comfortable to use.
OTT analytics provides data that can show your weaknesses and strengths when analyzed. Many businesses neglect to track it. As a result, they don’t know how to optimize the service, and soon they get out of the competition.
Below, we take a closer look at the benefits of tracking analytics and important metrics for a video streaming service.
What are the benefits of tracking analytics?
From our point of view, they are the following:
- Getting to know your viewers. A good-quality OTT solution will provide you with analytics tools. You will have deep insights into your audience’s behavior, preferences, and interests. You will be able to learn more information about them and understand what they like about your platform and content and what they don’t like. It is the way to optimize the content you create in the future. Moreover, you will be able to offer more personalized recommendations to your viewers. Consequently, users will be more satisfied with your platform.
- More accurate targeting. When obtaining analytics data, you will be able to analyze what kind of people use your service and divide them into categories. Consequently, your advertisement targeting can become more accurate so that the person who is actually interested in the product or service can watch the ad. Also, you will be able to understand for whom you are creating this or that video. It is essential to have a picture of your target customer so that you can create content they like.
- Enhancing your service. When tracking analytics, a video streaming platform provider will find potential problems with the service. For example, you may find that a video doesn’t play when a user requests it, or videos are poorly categorized, and people cannot find what they are looking for. That can be the reason why they leave the platform.
As we said above, analytics is a way to optimize and enhance service. Don’t neglect it.
Metrics that a video streaming service provider should track
These are data that show the performance of the service – how well the service delivers the videos and how well the delivery infrastructure operates. For example, metrics can be the following:
- Bit rate. It helps you understand what video quality your viewers experience. It is an essential metric as many people prefer watching a high-quality video, sometimes even in 4K.
- Buffer fill. When users press to play a video, they wait for some time before it actually starts. Tracking this metric will help you understand how long your viewers wait until a video plays.
- Viewers expect to watch a video in one playback. But sometimes, a video halts, and the viewer needs to wait until it continues playing. Some customers will wait patiently for a video to keep going, and some people will immediately leave the service.
You also need to track data about your users’ preferences, interests, and behavior. And metrics that can tell you more about your customers. For example, these metrics can include:
- Plays and views. It is the number of times your video has been played. You can understand whether a video is watched or not and why. There can be a technical issue, or this video is not played in a particular browser, and so on.
- Watch time. This metric shows whether viewers watch the whole video or several seconds of it. The watch time metric shows the general amount of time that all your users watched your video. Combined with other metrics, watch time can show you more specific information. For example, maybe people using tablets cannot play a particular video.
- Audience retention and engagement. This metric can show you users’ behavior during the video. You can understand what parts of the video are the most popular and what parts users prefer to rewind.
Also, it is important to track the traffic, the number of new users, the bounce rate, the devices people use, their geographic location, and so on. When analyzed, this data can help your service thrive.
The Bottom Line
When neglecting the analytics of your video streaming service, you lose a chance to enhance your service, as analytics can provide you with multiple ideas. While your competitors track it and constantly improve the quality of their service, your business soon can fail and stop operating.
The post What Analytics Metrics Should A Video Streaming Platform Provider Track? appeared first on Analytics Insight.
Artificial Intelligence Market Size To Reach US$407 Billion By 2027
The artificial intelligence market size is driven by big data, cloud applications, and services
Artificial Intelligence is inarguably the most popular technology right now. The artificial intelligence market size is expected to grow from US$86.9 billion in 2022 to US$407 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 36.2% during the forecast period. The three main growth drivers are an increase in big data, cloud application and service usage, and demand for intelligent virtual assistants.
The year 2050 is marked by experts as the year when AI will be able to perform every kind of human activity. Already intelligent machines are contributing significantly to the daily operations of big and critical industries. For instance, the information security world is forever short on skilled human capital which eventually exposes systems to criminality. But with the intrusion of AI, the scene has drastically changed with the first-generation AI solutions providing value creation from massive data and threat detection features.
The rate of progress and development in AI has been intermittent and unpredictable. There have been significant advances in technology since its inception. It is an over-arching concept that entails multiple disciplines and is transforming every walk of life. Organizations are already implementing AI for numerous business applications. If deployed effectively, the technology provides real-time data gathering, forecasting, and trend analysis for delivering greater insight.
The growth of the AI market can be attributed to the rapid surge in cybersecurity incidents and ransomware attacks across the globe during the COVID-19 pandemic, the increasing need for new use cases for businesses such as interactive games, decision support, and real-time retail recommendation engines, is expected to drive the artificial intelligence market size growth. North America is expected to account largest market share during the forecast period. The region is one of the leaders in technological advancements and is home to major AI providers.
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A Brief History Of Manufacturing Robots
Manufacturing robots are a relatively new technology, but they have quickly become integral to many factories and manufacturing plants. While the first industrial robot was designed in the early 1960s, it wasn’t until the late 1990s that manufacturing robots began to be widely used. In this article, we will briefly examine the history of manufacturing robots and explore some of the factors that have led to their growing popularity.
The history of robotics can be traced back to the early 1800s
The origins of robotics can be traced back to the early 1800s when scientists began experimenting with automatons, or self-operating machines. In the following decades, these rudimentary robots were developed into increasingly complex machines, capable of performing a variety of tasks.
In the 1950s, the field of robotics took off, thanks to pioneers like George Devol and Joseph Engelberger. Devol’s invention of programmable universal automation controllers laid the groundwork for modern industrial robots, while Engelberger’s company, Unimation, built the first robot arm used in factories.
Today, robots are integral to many industries, from automotive manufacturing to healthcare. And as they continue to evolve, it is clear that the history of robotics is only just beginning.
Industrial robots began appearing in factories in the 1950s
Industrial robots are machines that are used to perform tasks that are typically too difficult or too dangerous for humans. They began appearing in factories in the 1950s, and their use has been steadily increasing ever since.
Today, industrial robots can be found in a wide variety of settings, from car assembly plants to food processing facilities. In many cases, they have significantly improved efficiency and safety. For example, robotic welding arms can work faster and more accurately than human welders, and they are less likely to suffer from fatigue or make mistakes.
As industrial robots continue to become more sophisticated, their use will likely become even more widespread in the years to come.
Modern manufacturing robots are much more sophisticated
The manufacturing industry is one of the most important sectors of any economy. It produces various goods, from food and clothing to vehicles and electronic devices. In recent years, there has been a shift towards automation in manufacturing, with robots increasingly being used to carry out tasks that human workers previously carried out. This has resulted in a significant increase in productivity and efficiency and a reduction in costs.
The latest generation of robots is even more sophisticated than its predecessors, with the ability to carry out complex tasks such as assembly and welding. This has led to fears that robots will eventually replace human workers altogether. However, it is worth noting that manufacturing remains a highly skilled profession and that robots cannot wholly replicate the work of human workers.
As such, the role of humans in the manufacturing process is likely to remain important for the foreseeable future.
Robotics is becoming increasingly important in the manufacturing industry
Robotics is becoming increasingly important in the manufacturing industry. By automating tasks that are either too difficult or too dangerous for human workers, robots are able to boost efficiency and productivity while reducing risks.
In addition, robots are often more precise than human workers, meaning they can produce products with higher quality control. As the cost of robotics technology continues to decline, even more factories will likely begin to integrate robots into their production processes. Ultimately, the increasing use of manufacturing robots will profoundly impact the economy and workforce.
Robotics offers many benefits to manufacturers
Robotics has become an increasingly popular option for manufacturers in recent years, and it is easy to see why. Robotics offers a number of benefits, including increased efficiency and reduced costs. In terms of efficiency, robotics can work around the clock without needing breaks and can be programmed to handle tasks that are too difficult or dangerous for humans. In terms of cost, robotics requires a lower initial investment than traditional manufacturing methods, and the ongoing costs are also lower. As a result, it is no surprise that robotics is playing an increasingly important role in the manufacturing industry.
The future of robotics looks bright
It is safe to say that the future of robotics looks bright. With rapid technological advances, we see more innovative robotics applications. In the coming years, robots will be used in various settings, from manufacturing and healthcare to transportation and logistics.
Robotics will also play an increasingly important role in our daily lives, as they can perform tasks that are too difficult or hazardous for humans. As technology develops, we can only imagine the types of robots that will be created in the future. Whatever form they take, it is clear that robotics will significantly impact our world.
At the end of the day
Although the industrial revolution brought about many changes to society, it is clear that robots’ invention and implementation have perhaps had the most significant impact on manufacturing. With continued advancement in robotics technology, it is exciting to think about what the future may hold for both human and robot collaboration in factories worldwide.
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It Is Not Just Meta In The Metaverse, Know The Other Tech Giants Shaping The Metaverse
The buzzword of the moment is ‘metaverse’. But who came up with this? This whole concept started with Meta CEO Mark Zuckerberg’s push for the creation of the metaverse. Mark Zuckerberg and Meta’s role in the metaverse landscape began in 2014 when the company acquired the virtual reality platform Oculus.
Despite all the ongoing trends in the metaverse, a lot of things still remain uncertain. Meta is the main company developing Metaverse for users and players to be in the vast network of real-time 3D virtual worlds while maintaining identity and payment history.
There is no doubt that Meta company is directly linked with Metaverse, but there are companies as well shaping the Metaverse.
Starting with NVIDIA, it is one of the top companies for Meta to strike a deal with the Metaverse market. It took an initiative to distribute free copies of a program built for developing Metaverse-ready assets known as Omniverse.
Epic Games is at the forefront of big companies developing Metaverse with a significant wave of development and innovation.
Microsoft is a famous company for Meta focused on developing a series of Metaverse applications on top of the Mesh platform. It is also building a new augmented reality chipset for Metaverse with Qualcomm for providing access to new features.
Apple is known as a well-known company for Meta for creating a Head-Mounted System (HMD) virtual meetings app. It will incorporate physical hand and arm movements to be present and interact in virtual meetings.
Decentraland is one of the big companies developing Metaverse as a platform for content producers and enterprises looking for a new artistic medium or any commercial opportunity.
With the way, it’s going it won’t be long before all the biggest tech enterprises join in this Metaverse race.
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