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How To Make Money On Etsy Now: A 6-Step Guide



How To Make Money On Etsy Now: A 6-Step Guide

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Etsy shops are simple to set up, can make you money, and have minimal listing fees when managed correctly.

We want to help you make more informed decisions. Some links on this page — clearly marked — may take you to a partner website and may result in us earning a referral commission. For more information, see How We Make Money.


Etsy is swimming with people who can’t wait to spend money. The question is whether or not your store will be the one they find.

“Selling on Etsy is not a difficult process, but many creators or shop owners can overcomplicate it,” says Aviad Faruz, Chief Executive Officer at FARUZO, an Etsy shop that sells personalized jewelry. “The best way to deal with this problem is to pick a niche and go along with it when defining the catalog for your shop. It helps in making things easier in the long run.” 

Since going public in 2010, the creator marketplace has exploded with interest from artisans and consumers alike who are wondering how to start an Etsy shop. Etsy had 96 million active users and over seven million Etsy sellers in 2021, according to data compiled by Statista, an analytics company. The platform also produced a whopping $2.3 billion in revenue last year.

Whether you want to build on Etsy for a side hustle or as a small business owner, you can open your own storefront in minutes. Furthermore, it won’t cost you a fortune, and you’ll have potential customers waiting to come and browse your offerings when you launch. We interviewed four current shop owners on how to find success on Etsy; here’s what they had to say.

How Many Items Do I Need to Start Selling on Etsy? 

Good news: You can start selling on Etsy with just one item. However, more listings generally equate to more visibility for your storefront, and a successful Etsy store prioritizes search engine optimization and multiple easy-to-browse Etsy listings. 


“The amount of products you need depends on what your niche is,” says Pat Servin, owner of PicasPrintables, an Etsy shop that sells printable wall art, party games, and planners. “In my niche, it’s important to have more than 25 items. Many in my niche upload new items every week. 

But deciding on an ideal product count sometimes requires a bit of trial and error.”

Having multiple products in your Etsy shop on day one can sound intimidating at first, but doing so will let you accelerate the testing process and discover which products sell better than others. If you’re wondering how to start an Etsy shop that will gain momentum quickly, listing details for multiple items will give you more data.

“Having multiple products in your shop is key; it allows you to do your own customer research,” says Carrie Williams Howe, owner of The Happy Hive, an Etsy shop based in Vermont that sells hand poured beeswax home goods. “When I first started, I had both personal care products and home products in my shop. I found that personal products like lip balm and lotion were harder to sell, possibly because the market was saturated. But the home products started taking off right away. This allowed me to hone my focus and eliminate products that didn’t do well for me.”

Pro Tip

Focus on your niche. Create physical or digital products you love, price them competitively, and create compelling descriptions to attract the right buyers. 


How to Start an Etsy Shop in 6 Steps

You can start an Etsy shop and get your online store off the ground by following these six simple steps.

Step 1: Create an Etsy Account

Visit from your desktop and select the “Sign in” link. Unless you already have an Etsy account, you’ll click the “Register” button and input your email address, first name, and password to sign up. 

Step 2: Activate your Etsy Shop

Once your Etsy account is established, you’ll use it to set up and manage your new Etsy shop. Visit the sellers page, click the “Get started” button, and input the credentials you created in step one. Click the button below the banner that reads “Open Your Etsy shop” and select your preferred language, country of residency, shop currency, and other shop preferences.

Next, click “Save and continue,” enter your shop name, and select “Save and continue” again. If the shop name you want is over 20 characters or already in use, Etsy will prompt you to choose a different name. Keep in mind that you’re only allowed one shop title change once your shop is established. 

Step 3: Add Listings to Your Online Shop 

On the next screen you’ll create your first Etsy listings by uploading or entering the following information: 

  • Relevant images or videos, including a thumbnail image (up to ten photos)
  • A title, brief description, the listing category and attributes (optional)
  • Tags to help make your listing more visible in searches (optional)
  • Materials (physical items only) or craft supplies used in the process
  • The price, quantity, SKU number (optional) and shop tax rate (if applicable)
  • Variations if you’re selling a physical item
  • Shipping price options and the item weight and size (if you’re located in the U.S., selling physical items and using calculated shipping). 

If you can swing it, offering free shipping as an incentive is a strategy many Etsy business owners use to increase interest in their online store.

Step 4: Spruce Up Your Storefront

Before adding items to your shop, customize its appearance to make it shine. Consider adding a banner and shop announcement to greet online visitors, and don’t forget to upload a logo that complements your brand. 

There’s also a space to educate potential customers about your company and what it stands for. You can add photos or videos to the about section to illustrate the evolution of your brand, define your niche market, introduce the shop manager or other team members, and share visuals of anything else you’d like visitors to know. 

Most importantly, don’t forget to include your store’s policies. Be sure to provide guidance on payment options, order processing times, shipping, and your exchange and return policies.  

Step 5: Select Payment and Billing Settings 

You’ll need to indicate your tax filing status to get paid on Etsy. Here’s what you’ll input based on your selection: 

  • Individual or sole proprietorship: your full name, address, phone number, date of birth, last four digits of your Social Security number and country of residence
  • A registered legal entity or incorporated business: name and address of the business entity, EIN, business registration number and information about the shop owner (including the name, date of birth, address and last four digits of their Social Security number) 

Related: LLC or S Corp? The Tax Decision New Business Owners Need to Make

Remember that if you’re pursuing Etsy as a small business owner, it’s wise to set up a separate business bank account that can serve as the payment account for your Etsy business.


The final step is to select the county where the bank you’ll use to receive sales proceeds from Etsy is located. Enter the routing and account number, and from there you’ll be all set to get paid through Etsy. You’ll also need a credit card on file for Etsy to collect fees, such as the payment processing fee, the Etsy listing fee, and any other Etsy transaction fees. Enter your full name (printed on the card), card number, expiration date and CVV number, and Etsy will withdraw its fees monthly. Consider applying for a business credit card to help you keep business and personal expenses separate.

Step 6: Open your Etsy Shop

The final step is to open the virtual doors to your Etsy shop. You can do so by selecting the “open your shop” button after entering your credit card information. 

For More Visibility on Etsy, Prioritize Descriptions and Visuals

You want to make the best first impression possible when prospective customers discover a product in your Etsy shop, especially if they’ve found you from either the Etsy search bar or other search engines. Two best practices for this are to prioritize quality product descriptions and incorporate good images or videos into your listing.

“With each product, it’s important to create descriptive overviews and use a lot of synonyms in describing it,” says Meaghan Thomas, owner of PinchSpiceMarket, a Kentucky-based Etsy shop that sells fair trade spices. “Thinking a step past just the keywords is important, too. You’re trying to sell your product to people, so giving as much relevant detail about it is helpful.”

Visuals are equally important to garner attention for the items you’re selling. 


“Videos are also key to catching eyeballs and sales,” Thomas adds. “Etsy’s algorithm loves when you have a video showing your product or how to use it. They are easy to do and don’t have to be heavily produced.” 

Does It Cost Money to Start Selling on Etsy?

It’s free to start an Etsy shop. However, sellers pay Etsy listing fees and transaction fees. You’ll also remit payment processing fees if you use the Etsy Payments feature. The fee schedule is as follows: 

  • Listing fees: $0.20 per listing (each listing is valid for four months)
  • Transaction fees: 6.5% of the order amount, including shipping (and gift wrapping if applicable)
  • Payment processing fees: $0.20 per transaction if you use Square when selling on-site

How Do Taxes on Etsy Work? 

Some sellers are subject to VAT or value-added tax. It must be added to the transaction and payment processing fees if applicable. Check the fine print from Etsy and with your industry to determine if you’ll need to add any other taxes or fees to your listings and ensure transparent pricing.

If you love to create physical or digital products and find visibility to be your biggest problem, becoming an Etsy seller might be a perfect fit for you. Set up an account and start listing items today to accelerate the trial-and-error process and move yourself that much closer to making money online.

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How To Make Money From Home Now: 5 Ideas To Start Generating Passive Income



How To Make Money From Home Now: 5 Ideas To Start Generating Passive Income

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We want to help you make more informed decisions. Some links on this page — clearly marked — may take you to a partner website and may result in us earning a referral commission. For more information, see How We Make Money.

Learning how to make money from home might be one the best decisions you make in your life. 


“Having my own business gives me the flexibility I need as a single mom,” says Shan Thomas, a strategic business advisor and founder of Credible Visibility Agency, an Atlanta-based website design agency for women in business. 

“Corporate America just didn’t afford me the flexibility I needed to be available for my kids,” she says. “An online business affords me that. I have clients all over the world, and have been able to access and service them online. It’s cost-effective and has opened so many more doors.” Thomas notes there are clients in rural communities who wouldn’t be able to access professionals like her if it weren’t for her having a 100% online company.

The ability to make extra money online from home has created a new category of work: “anywhere workers.” That’s the takeaway from a recent survey of more than 1,400 respondents from 67 different nationalities conducted by Lonely Planet and the freelance marketplace Fiverr. According to the survey results, 54% of workers considered themselves “anywhere workers” in that their ability to make money online and pursue financial independence was not contingent on a particular location.

If you’re curious about how to make money from home, advantages and disadvantages to selling online, and how to generate extra money with a location-independent online setup, here’s some advice and tips from experts who’ve done it.

Advantages to Making Money From Home

Making money from home can be a great way to have the best of both worlds. You generate income while having no commute, and for many the prospect of flexible work creates solutions for childcare or other personal responsibilities that wouldn’t be possible otherwise.


“The work-from-anywhere movement is real,” says Yeves Perez, an entrepreneur and CEO of Workbnb, an online travel agency and Airbnb-like service for traveling workers. More than 40 million Americans will be working remotely in the next five years, according to the 2021 Future Workforce Report from Upwork, a gig economy platform. Some want to develop a side hustle that brings in a few hundred dollars a month, while others leverage an online store, online courses, or other money making ideas to make money online full-time.

Here are some of the biggest advantages to making money from home.

Your Work Location Can Be Flexible

If you have a computer and an internet connection, you can earn money from home. Most workers who work from home have location independence, which is one of the biggest perks to having a side hustle, negotiating a remote job, or launching your own small business.

“I left my traditional job in 2014 and have been building a business from home since,” says Gabby Wallace, an entrepreneur, YouTuber, and founder of Go Natural English, a company that provides ESL training and on-demand online courses. Wallace’s passion for teaching and content creation have helped her build her YouTube channel to 2.2 million subscribers. 

“I have three streams of income that allow me to make four times what I made in my previous job as a teacher,” she says. “I have homes in different states, travel abroad often, and move around when I feel like it. In everything I do, I want to have flexibility in my life; making money through content online has allowed me to do those things.” 


If you desire to travel, have to be somewhere else, or want to hang out at your favorite coffee shop, online tutoring jobs and other money making ideas allow you the flexibility to be on the go and still bring in cash.

You Can Create Passive Income

Passive income frees up your time and allows you to pursue other ventures while still making money. 

“A home-based business allows you to incur an income from anywhere in the world passively,” says Blake Nubar, a serial entrepreneur and co-founder of Laptop Freedom, an online business that has 10,000-plus customers in 96 countries. “I travel twice a month and the same amount of income still comes in because of the business we’ve built.” 

One of the more challenging parts of entrepreneurship can be finding the initial capital you need to even start. If you decide to earn money from home, your start-up costs can be low to nonexistent depending on which income model you choose. Popular approaches include creating your own website, setting up your own online store, or being a virtual assistant, and you can work as little or as much as you want to fit your personal and financial goals.

You Can Cultivate a Higher Quality of Life

The longer your commute, the lower your quality of life, according to a frequently-cited 2008 study published in The Scandinavian Journal of Economics. Commute time statistics are shifting thanks to the increase in remote and hybrid work, but 22% of Americans still commute for 30 minutes or more each way, according to a survey published from Statista, a data analytics company. A separate survey from YouGov last year found that no commute was the most-appreciated perk of working from home.


Many workers note that working from home can create better solutions for childcare or work/life balance. As COVID-19 protocols continue to ebb and flow, figuring out how to make money online is an attractive option because you’re in an environment you know and can control.

Disadvantages to Making Money From Home

Anyone can make money from home as long as you have internet access, and there are definitely perks. But there are also some disadvantages to consider when deciding whether to pursue an online side hustle or other form of remote work.

It Can Get Lonely

Having a work-from-home career often means spending hours staring at a computer screen or sitting in on Zoom meetings where only one person can speak at a time. Virtual coffee chats and happy hours can create rapport, but there may be large blocks of time in which you’re sitting and working alone.

You Can Become Easily Distracted 

Your favorite streaming show is only ever a few clicks away when you’re working from home. No boss is looking over your shoulder or monitoring your output when you have your own website. It can be easy to blow off what you need to do and give in the many possible distractions all around you. 

“What people tend to struggle with is [the fact that] they are surrounded by distractions,” says Tony Whatley, a serial entrepreneur of 20 years, best-selling author, and speaker. Whatley has been making money from home since 2001.


“Maybe you’re too close to the bedroom and want to take long naps every day,” he says. “Maybe you’re addicted to Netflix, and the TV is within your view. Whatever your distractions might be, they exist at your house.”

Whatley’s advice is to dedicate a specific area or extra space in your home to working. This is your space to sell online or develop your online portfolio. Then, set non-negotiables to help you accomplish your goals for making money online.

The Internet Has Competition

One in three Americans have a side hustle, according to a survey of 2,001 Americans conducted by Zapier, a marketing automation company. Selling information online in the form of an online course or online store is appealing, but others who are also location independent have the same opportunity as long as they have internet access, which means there are people online trying to build the same side hustle as you.

Do I Need To Invest to Make Money From Home?

Depending on which strategy you choose to make money online, there could be upfront investments associated with getting started. Some of the most common costs include:

  • Website hosting and buildout if you decide you need your own website.
  • Monthly charges for an email service provider if you intend to build an email list of customers or readers.
  • Earmarking money for taxes, especially if you’re a sole proprietor. 
  • Possible costs for hiring professionals to guide you and help you get a running start.

The good news is that you can start and make money from a side hustle or online business with few costs. You can get the strategy and exact steps you’ll need from YouTube videos, podcasts, books, articles, and other forms of online information.

5 Ideas For Making Money From Home

There are many practical ways to make money from home. Here are five popular side hustle options that have low costs to start and tremendous potential for extra cash every month.


No. 1: Sell a Digital Product 

Your knowledge and experience could be packaged into digital information products. Some examples include an eBook, a video course, an audio product, or short informational guides.

“Almost everybody has some skill they can package into a digital product,” says Arne Giske, an online entrepreneur and co-founder of the Insider Investors Club and Groups Funnels. He’s built a digital product business with over 5,000 clients. 

“You just have to learn the process of putting together an offer that people are willing to pay for,” he says. Giske notes that you can turn a lot of information into a digital product that sells passively once you build an audience. There are few costs to creating digital information products, which creates an opportunity to bring in money immediately and develop good profit margins. 

Pro Tip

Package what you know into a digital information product. You can create an eBook, course, or informational guide once, then sell it online over and over again to generate passive income.

No. 2: Offer Freelance Services

Businesses and individuals are always looking for help, but they don’t necessarily need an employee to get the job done. Often, hiring virtual assistants or a freelancer is a better fit, and freelancing is a great way to make money from home. Some of the most popular freelance ideas include:

  • Managing someone’s social media accounts on their behalf.
  • Creating content for a business, whether it be articles, blog posts, or newsletters, to drum up spare cash.
  • Offering virtual assistant services, in which you are paid by the hour to help someone with administrative tasks from the comfort of your own home.

Related: Freelancing v. Coaching v. Consulting, Explained

No. 3: Become an Online Coach or Consultant

Some people prefer to work with an expert one on one. What you know can be taught to others in the form of coaching or online tutoring, and with access to Zoom and other software tools, you can coach clients from anywhere in the world. 

“We don’t offer done for you; we offer done with you,” says Isaac Mashman, an entrepreneur and CEO of Mashman Ventures, a company that helps business leaders with personal branding. 

“We consult our clients and work with them to build out their brands,” he says. “We’ve built a team of 12 independent contractors who consult our clients virtually.” Mashman says being able to consult from home has been great for himself and his team.

If you’re not familiar with the process of coaching, there are options for training and certification. You can step up an online coaching side hustle with just the costs of using conference software and promote your offers on social media. 

No. 4: Teach English 

If you speak English, there are options to find online tutoring jobs and teach others how to speak English. This side hustle can be done anywhere, and the potential to make money is good. 


“I replaced my teaching income by teaching English through vipkid,” says Tara Branch, a former teacher and current owner of an online travel agency. 

“I was bringing home at least $2,000 a month when I was teaching English full-time. I taught six to seven days a week. There are ESL certifications you can get to teach English as a second language, and there are platforms in the U.S. now, such as Outschool.” 

Branch says there are apps such as iTalki,, Cambly, and many others that offer the opportunity to teach English. You can become certified and get paid to teach from the comfort of your home. The hours can be flexible, and it’s a side hustle with very few expenses.

No. 5: Become an Affiliate 

If you don’t have time to deliver a product or service, promote someone else’s offers instead and rack up commissions. You can sign up to become an affiliate with large companies such as Amazon or other retailers or service providers whose products you use. 

Being an affiliate means you get paid every time someone buys with your affiliate link. There is no cost to be an affiliate, and you can be paid (from home) to promote things you’d probably talk about anyway. 


Start Making Money From Home Today

Online side hustles and remote work can be great ways to make extra income, and they also act as a safeguard if something happens unexpectedly in your career. Evaluate which strategy to make money from home aligns with your life and goals, do your research, and then start taking action today.

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How To Make Money On Twitch, With Or Without Gaming: 5 Strategies From Streamers Who Do It For A Living



How To Make Money On Twitch, With Or Without Gaming: 5 Strategies From Streamers Who Do It For A Living

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We want to help you make more informed decisions. Some links on this page — clearly marked — may take you to a partner website and may result in us earning a referral commission. For more information, see How We Make Money.

The computer science professor finishes preparing his coursework around five o’clock every weekday. Then, after a short break, the live broadcast begins.


“The rule of thumb is I need everything done before 7:00 PM, because once I’m live, I’m live from 7:00 PM to midnight,” says David Cherry, a professor of computer science at Morehouse College in Atlanta. Online, Cherry is better known by DataDave, his username on Twitch, where he has 62,500 followers. His first broadcast, however, was to an audience of one.

“The first time I streamed, I was playing a video game and there was one viewer,” he says. “But that one viewer was chatting with me as I played, making suggestions on what to do next. We chatted about all different types of things while I played. We connected.” Cherry was hooked.

Top streamers on Twitch – mostly gamers – have long been considered superstars, and when a leaked document of creator payouts in October 2021 began making the rounds, it confirmed what many have long suspected: there is a lot of money flowing through Twitch. The platform is also not just for gamers anymore; artisans, creators, and other professionals have flocked to streaming in recent years to earn money, and many have turned their efforts into extra cash every month.

From donation buttons to channel subscriptions, aspiring creators are curious to know how to make money on Twitch and establish a successful Twitch channel. We spoke with successful Twitch streamers about what it takes to earn money doing what you love on the platform. Here’s what they had to say.

Twitch: Not Just for Gamers

Acquired by Amazon in 2014 for $970 million in cash, Twitch is a live streaming platform that hosts 8 million unique creators every month and sees over 31 million visitors a day, according to data provided by the company. Esports and playing video games are what made the platform popular, but not all successful Twitch streamers want your attention all the time.


Pro Tip

You don’t have to have a webcam to get started on Twitch, but most users like to see the person who is streaming so they can interact with them in real time.

“About 80% of my Twitch audience is people I would call ‘working lurkers’,” says Christopher Knotbusch, a sculptor whose Twitch channel has 97,700 followers. “These are people who like to have a stream on in the background while they work, something to create some background noise.” Knotbusch sculpts his commissioned art pieces in real-time broadcasts five times a week, has been on Twitch since 2011, and says his paycheck from Twitch is more than enough to cover his rent and other expenses each month. 

How Do Streamers Make Money on Twitch?

In figuring out how to make money on Twitch, the strategies used by many Twitch streamers fall into one of the following five buckets:

  1. Donations – A feature that lets viewers tip you via PayPal with the click of a button.
  2. Twitch Bits – Twitch’s internal currency, purchased in cash and used to tip or cheer on streamers in the moment.
  3. Subscriptions – Paying a monthly subscription to access a streamer’s best content and special perks.
  4. Ad Kickbacks – Receiving a percentage of ad revenue from ads that play on your channel’s videos or streams.
  5. Offline Sales – Directing your audience somewhere off of Twitch to purchase your service, program, or product or buy something on an affiliate link.

No. 1: Donation Buttons

The donation button and other in-platform monetization features only unlock once you’ve enrolled in the Twitch Affiliate Program. To be eligible, you need to have at least 50 followers. You also need to have broadcasted 500 total minutes or more in the last 30 days, gone live for at least seven of the last 30 days, and had an average of at least three concurrent viewers over the last 30 days.

However, there is a workaround for the donation button: on your channel, you can add a panel that is text or an image and has a link. Many streamers use this approach to link to their PayPal, Venmo, or CashApp account to make money on Twitch and receive tips from viewers. Twitch affiliates emphasize that donations allow you to get paid immediately and keep all of your tips (minus processing fees), which is not the case with other monetization tools.

“The best way to get paid [on Twitch] is definitely donations,” says Rebecca Ramirez, a streamer who goes by the name oxillery and has 24,300 followers. Ramirez started streaming on Twitch in 2020; she was a college student who worked as a cocktail server when the pandemic arrived.


“I’m a pandemic streamer – there are a lot of us,” she says, referring to users who joined Twitch when COVID-19 lockdown protocols were first implemented. “[I] was a cocktail server, doing that until 2:00am every night. I was also doing some modeling gigs; I was always doing two jobs.” 

Ramirez kept her same schedule, broadcasting well into the night most evenings, and broadcasts in Spanglish – conversationally combining Spanish and English – which has helped her develop a global audience. She notes that Twitch is more about cultivating a sense of community and belonging, and that overly sales-y approaches to earn money on Twitch usually fall flat.

“You don’t wanna seem like a money-hungry streamer,” she says.

No. 2: Bits

Bits are a form of currency that is unique to Twitch. Users purchase Bits with money (and can also earn Bits), then use them to tip or cheer on their favorite streamers during their Twitch streams. Users can spend their Bits in a streamer’s live chat to express their support (And to get some attention themselves, as Bits are often shown as animated emoticons).  A Bit only equates to $0.01 in income for the streamer, but users often tip hundreds or even thousands of Bits at a time, which start to add up.

Bits are nice because they make the experience more native to Twitch and less about money. To reap the financial benefits of Bits, your Twitch affiliate status needs to be active. Bits are one of the most entertainment-adjacent strategies for how to make money on Twitch.


No. 3: Subscriptions

If you’re enrolled in the Twitch Affiliate Program, you can also unlock Twitch subscriptions for your channel. Viewers support your channel with monthly subscription payments, and you as the creator can define different tiers, as well as what perks you’d like to give your paying subscribers at each tier of support. Perks for users include special emotes, badges, and ad-free viewing on your channel. Subscriptions can also be gifted.

If you’re a Twitch affiliate, it’s important to note that you’ll only see 50% of your subscription revenue in your monthly payouts – Twitch keeps the other 50%. Subscriptions are often a volume play, and are lucrative for popular Twitch streamers, but may not generate much revenue for you if your Twitch channel is very niche or has a small audience.

No. 4: Ad Kickbacks

If a Twitch affiliate wants to run ads during their videos, they will receive a percentage of the advertising revenue. Twitch ads play similarly to YouTube videos, and they incentivize Twitch streamers to broadcast entertaining content people want to watch. The ad revenue generated for a given Twitch channel varies, but enabling this feature will help you make money streaming and is an easy add-on option for how to make money on Twitch.

No. 5: Offline Sales

The previous four monetization strategies all take place on Twitch, but remember that you could also direct viewers off the platform and over to another website where you promote affiliate links, products, programs, or services. For example, some top Twitch streamers choose to develop their own branded merchandise, such as t shirts. Others, like Knotbusch, link to their website so that interested parties can contact him about potential art commissions.

Twitch Affiliate Vs. Twitch Partner

You can make good money as a Twitch Affiliate, but there’s also a higher tier of status called Twitch Partner. Twitch Partnership Program requirements are more rigorous: you need to have 25 hours of streaming under your belt, and have averaged at least 12 broadcasts with an average of at least 75 concurrent viewers over the last 30 days. Your progress toward joining the Twitch Partner Program is visible at any time from your Twitch creator dashboard.


Twitch doesn’t offer specifics on what the prerequisites are to become a partner, but according to a statement from the company, they’re looking for “Partners who can act as role models to the community.”

“I was flown to the Super Bowl as a Twitch Partner,” says Ramirez. In true Twitch fashion, Twitch employees announced her Twitch Partnership acceptance live, on Twitch, in the middle of one of her streams.

Becoming a Twitch Partner isn’t right for everyone, though. Knotbusch notes that both the affiliate program and partner program require an exclusivity agreement: to unlock these perks, you agree not to stream on any other platform (Though you can still have other social media accounts). This helps contribute to Twitch’s unique, underground feel.

“One other perk that not a lot of people know is that, as a Partner, you can apply for a spot on the front page,” he says. Knotbusch became Twitch partner #127 back in 2011; there are now over 27,000 partners. He says being in one of the first featured videos on the home page can equate to thousands of additional views on your stream. Streamers earn money from having an engaged audience, so if you’re wondering how to make money on Twitch, pay attention to how your audience grows and do more of what works.

How to Build a Twitch Following

Cherry’s pro tip for getting started on Twitch is surprising: Get very used to talking to yourself.


“That’s all you really need to get started,” he says. “You don’t necessarily need a webcam, but me personally, I like to see the person [who is] streaming, and I feel like a lot of other Twitch users prefer that, too.” 

But Is it Hard to Build an Audience on Twitch?

As with other platforms like YouTube, Instagram, and TikTok, building an audience and making money on Twitch comes down to whether or not you create content users actually want to engage with and follow.

To grow their audiences quickly, some streamers like to do “sub-a-thons”: Marathon livestreams that promise no end in sight as long as more users keep subscribing to the channel. 

“Some streamers end up doing streams that are 24 hours long,” notes Cherry. “That seems unhealthy.”

To Succeed on Twitch, Leave Expectations at the Door

When it came to final words of advice, all of our experts said the same thing: have no expectations.


“What people need to do when they’re getting into streaming is eliminate any expectations and just go for it,” says Knotbusch. “That’s exactly how it was for me; when I started streaming, I didn’t think anybody would want to watch sculpting, and here we are.”

Rather than stream what you think will be lucrative, cultivate passion for the art of streaming instead and you’ll go far.

“I could stream for ten hours in a row, easily,” says Cherry. “I love streaming. I can be live all day.”

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How To Make Money On Amazon: 4 Expert-Approved Strategies That Are Working Now



How To Make Money On Amazon: 4 Expert-Approved Strategies That Are Working Now

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Amazon is a cash machine, and there are ways to sell products that don’t require a significant time or financial investment to get started.


“My best friends and I started a Kindle publishing company with $200 nine years ago,” says Steve Cicalese, an ecommerce entrepreneur and C.E.O. of Amz Advisers, a company that helps brands grow on Amazon. “We published eighty Kindle books on Amazon. We outsourced the writing, editing, and cover creation. [Each book] would then make us $200 a month in recurring revenue [from Kindle stores]. We got enough cash in royalties to quit our jobs.”

In 2021, 50% of Amazon’s $469.8 billion in net sales came from third-party merchants, according to the company’s recent press release. Between Fulfillment By Amazon (FBA), book publishing, private labeling products, and the Amazon associates program, there are many different ways to tap into Amazon’s loyal customer base and create a new stream of income.

Here’s what you need to know about how to make money on Amazon – along with advice from experts who are doing it. 

4 Ways to Make Money on Amazon

2.45 billion people access Amazon each month, according to research published by Statista, a data analytics company. In addition to the methods listed below, you could use Amazon as a marketing platform to sell low-cost products, introduce customers to your company, and later sell professional services or other larger offers. 

Here are four viable ways to make money with your own Amazon page if you’re getting started today.


Pro Tip

Get clarity on which money-earning model on Amazon makes sense for you, research initial costs, and plan accordingly.

No. 1: Publish Physical or Digital Books

50% of Americans believe they have a good idea for a book, according to a poll of 2,000 people led by OnePoll in partnership with ThriftBooks, a book reseller. If you want to write and publish a book quickly, Amazon is a great place to self-publish and start selling your masterpiece. 

“Anytime I’m looking for a book, I go to Amazon first,” says Tae Lee, an Amazon-published author and founder of The Money Maximizer, a company that helps consumers build generational wealth. “We sell books that you read and books that you work through (workbooks), and we spend two hours a week marketing the books on social media and to our email list.” 

Lee notes that sales of her books lead to sales of her consulting services, and that a book on Amazon can be a marketing channel to sell other products and services. Other entrepreneurs agree that this strategy is viable.

“I make money by selling my books on Amazon,” says Sha’ Cannon, an Amazon published author and founder of The Fractional C.O.O., a company that helps business owners with financial growth strategy. “I have a course, fractional chief operating services, and use my book [as a promotional tool] to help with selling products and services.”


Cannon says she mainly uses books as a credibility play to later promote and sell consulting services or digital products. Her Amazon book sales lead to an average of $7,900 per month in consulting clients and $500 per month in digital product sales on the backend.

Millions of authors use Amazon as a marketplace to sell their books, but the way customers like to consume books varies. Consider listing your book in paperback, Kindle, and Audible formats to reach different types of consumers on the platform with the same information. 

No. 2: Use Fulfillment By Amazon (FBA)

Fulfillment By Amazon is a fulfillment network that leverages advanced technology and warehouses of various shapes and sizes to support the processing of orders. One way to make money on Amazon is to sell a product on the site, then have an Amazon fulfillment center handle the delivery of the product via its FBA services.

The way the process works is:

  • Sign up for a Fulfillment By Amazon account.
  • Create a listing for the product you will sell. 
  • Ship your inventory to an Amazon fulfillment center near you. 
  • Promote your products, then watch Amazon fulfill them to your customers whenever you make sales. 

You can sell products and know that Amazon is taking care of what could be the most time-consuming part of the process.

FBA is not the same as dropshipping, a form of ecommerce in which you never actually hold your own inventory. You will have to supply the product in order for Amazon to fulfill it; you can source these products either by shopping locally and then selling on Amazon, or finding a supplier like Alibaba that can send your inventory to an Amazon warehouse on your behalf. 


Retail Arbitrage

The end goal of any Amazon ecommerce strategy is to buy or develop a product at one price, then sell it at a higher price on Amazon. When you purchase an already-existing product, then mark it up to turn a profit, this is known as retail arbitrage.

In times of duress, retail arbitrage can be controversial, such as when hand sanitizer resale prices spiked dramatically at the start of the pandemic. However, retail arbitrage is fairly common, as some entrepreneurs make time and effort to locate sources willing to sell wholesale goods, then mark up prices later.

Amazon Handmade

Want to only sell the items that you yourself have made? Amazon Handmade is a platform specifically for artisans who want to spend their time creating goods and let Amazon handle the rest. Amazon Handmade was founded in 2015 and has handmade sellers in over 80 countries.

Remember that Amazon’s area of expertise is shipping. If you have a great product, and just need to dial in the fulfillment piece, using Amazon might be a great fit for you.

No. 3: Private Label Products  

Another way to make money on Amazon is through selling private label products and services. There are a few ways to use private labeling on Amazon. 

  1. Find a product with good sales but low reviews. There are some great products that can’t get enough reviews, so their sales are affected. You see what the sales of those products are and either negotiate a deal with the manufacturer or source a similar product, then label the product as your own. 
  2. Offer a product or service to another established brand to sell for you as if it’s their own. Since they have an established audience, they do the selling for a percentage. 
  3. Offer a product or service to sell under your brand. You may be the seller with the audience–you can sell other products and services under your brand as if they’re your own. 
  4. Sell different versions of a product or service. You may have higher and lower- priced versions of your product or service. You can sell one under your brand name and private label the other to differentiate what you offer. This allows you to appeal to different customer bases. Walmart’s Great Value brand and Costco’s Kirkland Signature brand are two examples of this.

Many companies and brands private label offers because it makes more sense financially. There might be a product or service you can private label and sell on Amazon.

No. 4: Sell a Subscription Box

Subscription boxes like Dollar Shave Club, Hello Fresh, and Birchbox have taken their industries by storm in recent years. If you have a great idea for a product that people want monthly, Amazon has an invite-only program that lets sellers list, sell, and manage subscription box products directly from the platform without having to figure out their own delivery service. 

To receive an invitation from Amazon, you must be able to offer a fully-assembled curated subscription box with the ability to support free shipping directly to customers in all 50 states, Guam and Puerto Rico. Amazon says that sellers must also have an active Professional seller account to start selling, although it is not required to apply for the program. Applicants get notified via email of their application status in seven to ten business days.

“I had a spa subscription box that scaled quickly,” says Patty Callwood, the founder and owner of True Serenity Tea, a tea subscription box service. “Inside that box, I had loose leaf tea. I knew that getting my tea subscription box onto Amazon could help with product awareness.” 

Callwood says a subscription box is an untapped way to make money on Amazon and can lead to other opportunities.

“Before putting it on Amazon, my box had been featured in media publications, the Oscars Gala, gift guides, and many other places,” says Callwood. “I used the media attention to negotiate a good deal with Amazon to list my tea subscription box. Because of Amazon, I’ve also been able to get my tea box on DoorDash, UberEats, Postmates, and GrubHub.” 


Subscribers to a subscription box make regular payments to get a box filled with items of a particular category. The seller packages up the month’s selections and sends them to customers at set intervals. 

Do I Need to Sell Something to Make Money on Amazon?

Not necessarily! There are ways to make money on Amazon that don’t require you to supply your own product at all.

One way to make money without selling a product or service is by joining Amazon’s associate program. This affiliate program lets you create affiliate links for your favorite products and earn an affiliate commission whenever someone purchases from your link. 

Here’s how the Amazon affiliate program works: 

  1. Sign up as an Amazon associate. 
  2. Get your affiliate link center set up.
  3. Find the products on Amazon you want to promote, then generate affiliate links for those specific products. 
  4. Promote your affiliate links wherever you like, but make sure you disclose that they are indeed affiliate links, per FTC guidelines. 
  5. Whenever people purchase items through your affiliate link, you’ll earn a small commission for every sale. 

Being an Amazon associate is a way to earn passive income without having to set up your own Amazon business. You can have hundreds of affiliate links for products you like. You can share those links in various places online and make as much money as you want without having to manage any one physical product on Amazon.

Is Selling on Amazon Worth It?

With billions of dollars being spent by consumers, selling on Amazon is worth it for those looking for a way to make money without taking up too much time. You can add some extra dollars to your bank account or even build a business.


“I think that having anything on Amazon automatically puts you in front of more people you may not have access to,” says Maleeka Hollaway, an entrepreneur and speaker who has three books published on Amazon.

“My website is down as I redo how it looks, so I send people to Amazon. If they Google my name, three of my books come up and they can see I’m a legitimate person.” Maleeka says that being on Amazon adds credibility to herself and her business. 

The great part of selling on Amazon is an established customer base. One of the more challenging parts of selling anything is creating trust with customers who may not know you. Amazon customers trust the brand, which is good news for you.

“Last month, we did $71,160 in sales on Amazon with a medical device company we work with,” says Jayden Scott, an ecommerce entrepreneur who helps Amazon sellers build businesses that could eventually be acquired someday. “Amazon is an important platform on the internet, and anyone can make money with it.” 

Does It Cost Money to Sell on Amazon?

Choosing the right way (for you) to make money on Amazon is essential. Certain forms of making money may cost you money to start. If you were to choose private labeling products or FBA, there is an initial investment to buy inventory.


If you want to write and publish books, you may incur the cost of an editor and formatter, but you could publish and sell books on Amazon with no initial costs if you choose to do all the work yourself.

The potential costs will be dependent on the model you choose. Get clarity on which model makes sense for your goals, research possible initial costs, and plan accordingly. 

Start Making Money on Amazon Today

Amazon is worth it because you’re selling to a customer base that already trusts the marketplace. You have various ways to earn passive income, and you can make money in your spare time. Selling on Amazon can be a side hustle that grows into something more – and you might be able to start making money on the platform sooner than you think.

Do your research, focus on action, and eventually you’ll have a new income source that can become significant as time goes on.

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