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Warner Music Group To Partnership With The Sandbox metaverse

Warner Music Group to create ‘musical theme park’ in The Sandbox metaverse

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Popular metaverse platform The Sandbox has today unveiled a partnership with Warner Music Group (WMG) to create the first music-themed experience within the virtual metaverse.


The Warner Music Group LAND in The Sandbox – described as a “combination of musical theme park and concert venue” – will feature concerts and musical experiences from the array of artists represented by the label.

Through the partnership, The Sandbox will work with WMG to develop innovative music experiences hosted on its plot, opening the doors for WMG talent to appear in The Sandbox and host their own concerts.

The collaboration – which is The Sandbox’s first deal with a major music company – also marks Warner Music Group’s landmark venture into the NFT and metaverse spaces.

To host the array of concerts and virtual experiences, WMG acquired an ‘ESTATE’ within The Sandbox that it aims to use as a ‘portal’ for fans to access a “new arena for musical entertainment in the metaverse”.

WMG also hopes that the virtual experiences can create a new medium of engagement for artists with their global fan communities and generate new revenue streams through virtual concerts.

🤝 Join us in welcoming none other than… @warnermusic to The Sandbox! 🎶

Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent!

Full details 👇https://t.co/v1GfOWWjWz pic.twitter.com/JfzWePXrix

— The Sandbox (@TheSandboxGame) January 27, 2022

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Digital land remains one of the most sought after ‘properties‘ in the NFT and cryptocurrency space, with massive volume and high price tags attached to plots of land in both The Sandbox and Decentraland.

To give collectors and fans a chance to own some virtual real state next to WMG’s plot, The Sandbox will hold a LAND sale in March 2022 to allow music fans to buy desirable LAND adjacent to the WMG property.

Sebastien Borget, COO and co-founder of The Sandbox, commented on how the partnership could drive fan and community engagement within the metaverse.

“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favourite musical artists through NFTs,” he said.

“This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives – the possibilities are very exciting.”

 Warner Music Group, which comprises record labels such as Atlantic and Warner Records, now joins the long list of landowners within the Sandbox including Snoop DoggAdidasSteve Aoki and Atari.

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Algorand Has Appointed JPMorgan high-flyer Staci Warden As Its New CEO.

Algorand appoints new CEO Staci Warden

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Warden has been a member of the Algorand Foundation Board since September 2021 following a glittering career with JPMorgan, the Nasdaq stock exchange, and the US Treasury Department.

Algorand is actively targeting ecosystem growth in niches such as global crypto payment platforms, DeFi and NFTs. It is hoped Warden’s appointment will catalyse this expansion.

Speaking on the ALGO appointment, Staci Warden highlighted opportunities in the developing world alongside a commitment to the future of DeFi.

“I am excited to build on everything the Foundation has achieved to date, and will be focused on scaling our commitment to our community and our global partners,” she said.

“1.7 billion people in the world do not have access to finance, and the Algorand protocol has the speed, the security, and the decentralisation to address the problem of global financial inclusion at scale.

“By both ratcheting up our global ambitions as well as doubling down on our commitment to the DeFi ecosystem, I know that we will deliver tremendous value for both the Algorand ecosystem as a whole and the end-users it supports.”


The appointment of a new CEO marks an end to the leadership of outgoing Algorand CEO Sean Lee.

Lee served as CEO of the blockchain for 18 months and played a pivotal role in cementing Algorand’s market position throughout the sensational explosion in crypto markets in 2021.

During his time at the helm of Algorand, Lee prioritised community governance and sewed the seeds for the future of the ALGO ecosystem through the Accelerated Vesting program and launch of Viridis and Aeneas DeFi funding programs.

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Commenting on his departure, Lee revealed he will be moving on to other projects in the crypto industry.

“I’ve decided to leave the Algorand Foundation to pursue new opportunities in the blockchain space,” said Lee.

“Seeing the transformative potential of the applications being built on Algorand, now is the time for me to explore those avenues.

“I have deep confidence in Staci’s ability to lead the Algorand Foundation and the Algorand ecosystem through its next growth phase.”

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Manchester United selects Tezos as official blockchain partner

Manchester United selects Tezos as official blockchain partner

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Manchester United has today announced a landmark multi-year partnership that will see Tezos featured on the Club’s range of men’s and women’s training kits.

Tezos-branded training kit will be worn by the first team squad prior to this weekend’s match against Southampton, introducing Manchester United fans to the partnership and Web3 technology through the Tezos blockchain.

Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said it was an exciting partnership for Manchester United “because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the club and our fans, can interact”.

“We are especially pleased to be partnering with one of the most eco-friendly blockchains, using technology that is energy-efficient, limits carbon emissions and lowers costs, consistent with the Club’s wider efforts to promote environmental sustainability,” she said.

“Partnerships are at the core of our strength as a club, supporting the drive for success on the pitch, and we are delighted to welcome Tezos as the latest industry leader to join our family of partners.”

Edward Adlard, Head of Adoption and Business Development, Tezos Ecosystem added that, throughout its history, Manchester United had constantly evolved, with the support of its global community of fans and partners.

“Tezos will enable Manchester United to use blockchain and Web3 to transform fan, player, team, and partner engagement,” he said.

“The decision by the world’s greatest football club to select Tezos as its blockchain of choice is further validation that thoughtful design paired with strong security, low gas fees, and community-led innovation are the essential factors driving the next wave of adoption in the new digital revolution.”

In addition to the Tezos branding on the club’s training kit, the partnership will also include several new fan experiences built on the Tezos blockchain and a pledge to support Manchester United Foundation with ongoing donations in TEZ – the native currency of the Tezos blockchain – to train, educate and inspire young people within the local community.

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Shiba Inu Announces Virtual Real Estate on Shiberse Ecosystem

Shiba Inu Announces Virtual Real Estate on Shiberse Ecosystem

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In an attempt to enter the metaverse in 2022, the meme coin Shiba Inu has unfurled its virtual real estate ‘Shiba Lands’. The new realm of real estate will be available for public auction or purchase soon.

In this new venture, SHIB token holders can own a part of the Shiberse metaverse. Meanwhile, the meme coin has yet to confirm the advantages of owning the lands in its metaverse. So far, the project said that people owning land in Shiba Real Estate would gain a lot of benefits.

As tweeted by Watcher Guru, a media covering crypto news, Shiba Inu will declare the purchase period of virtual real estate soon.


To prevent high gas fees, which happened in the Shiboshi NFT launch 2021, the Shiberse ecosystem will create a queue system for its land release. The queue system can process the sale more smoothly and in a much fair manner for customers.

LEASH coin holders will get priority access to the queue in the first period of land release. Afterward, the queue will be open to the public.

Shiba Inu has stated in its blog ShibaSwap:

This queue allows exclusivity by requiring interested parties to hold “$LEASH“, which gives priority and exclusive access to this first selling phase of the land plots in our Metaverse. In addition to the queue, we also have worked on an anti-dump system in order to protect $LEASH holders. The remaining lands will then unlock, and become available for the public after this exclusive selling process finalizes.

To highlight, the Shiba Land properties will initially be auctioned. Here, users can bid their land and location soon after the project announces the date of auction.

Earlier, virtual platforms like Decentraland, Gala Games, Sandbox, and Axie Infinity had fixed their position in the metaverse. Now, Shiberse has marked its growth in the metaverse which plows for more competition among other meta platforms.

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Despite being the latest entry to the metaverse, Shiba Inu has gained wide attention from investors who believe in its developing potential.

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