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Ford Files 19 Trademark Applications Preparing A Possible Metaverse Push

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Ford Files 19 Trademark Applications Preparing A Possible Metaverse Push

Leading automotive company Ford has filed 19 trademark applications related to possible metaverse activities. In the documents, the company hints at the potential launch of Ford-branded NFTs (non-fungible tokens) on its own marketplace, and also refers to the offering of virtual models of its cars, including Mustang, Mustang Mach-E, and the Bronco.

Ford Hints at Metaverse Move

Ford, one of the biggest U.S.-based automotive brands by sales, has introduced several trademark applications to the U.S. Patent and Trademark Office (USPTO), preparing for a potential push into the metaverse. The company is seeking to protect its activities in the therein, including the offering of Ford-branded NFTs on an NFT marketplace of its own. These NFTs might contain text, audio, or video related to the brand.

Part of these applications seeks to protect the digital representation of some of Ford’s most popular models, including the 150 Lightning, Lincoln, Ford, Lightning, Bronco, Explorer, Raptor, Mustang Mach-E, Transit, Escape, Expedition, Maverick, Ranger, and Mustang.

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Also, digital clothing containing references to the brand, and digital spare parts of any of the previously mentioned models are covered in the trademark applications. This might be one of the first steps in an organized digital strategy of Ford, according to USPTO-licensed attorney Mike Kondoudis, who claimed the company was making a “big move” into the metaverse with these filings.

Ford’s Digital Expansion

This move by Ford is not a surprising one, given that the company had previously explained that it was examining the digital world to create new ways to expand its business. In September, Ford global brand merchandising director Alexandra Ford English stated:

Anywhere you go around the world, you find passionate Ford fans and we want to offer them an inspiring collection of merchandise and accessories, and potentially even digital products like NFTs.

Ford is just the latest in a large line of companies that have already embraced these digital worlds and products as part of its growth strategies. Just recently, French automaker Renault also made a move in this direction, inking a partnership with The Sandbox, a metaverse platform, to present virtual automotive experiences with products of the brand.

Other brands such as Hyundai, a Korean car company, are also getting into the metaverse by presenting some of their future automotive products in a metaverse known as Zepeto.

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Clothing, digital clocthing, digital expansion, Ford, Hyundai, Metaverse, mike kondoudis, nft, Renault, spare parts, The Sandbox, USPTO, vitual cars

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What do you think about Ford’s possible entrance into the metaverse? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved.

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Image Credits: Shutterstock, Pixabay, Wiki Commons, D K Grove / Shutterstock.com

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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Argentine Inflation Skyrockets To Almost 80% YoY As Crypto Adoption Grows

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Argentine Inflation Skyrockets To Almost 80% YoY As Crypto Adoption Grows

Argentine inflation numbers were revealed last week, with the interannual Consumer Price Index (CPI) registering record levels reaching 78.5%. This puts the country second only to Venezuela in Latam in terms of high inflation, with prices rising almost 8% during August, hitting the pockets of Argentines. According to a survey by Bitso, this has caused Argentines to explore cryptocurrencies as a way of keeping their purchasing power via stablecoins.

Argentine Inflation Keeps Growing, Expected to Reach 100% This Year

Inflation is becoming a big problem for some countries in Latam whose economies have been hit by the current economic downturn. Argentina, one of the biggest economies in the area, is now facing raging levels of inflation that are affecting the pockets of citizens. The most recent CPI report revealed that prices rose by 7% MoM (month-over-month), with these numbers being second only to Venezuela’s inflation, which has reached well over 100% YoY (year-over-year).

Food and drink prices rose 7.1% in August, while other items marked a sharper increase, like clothing and appliances. Accumulated inflation numbers reached 78.5%, the highest since 1991 amidst a climate of economic and political uncertainty, with the country having three economy ministers in less than three months. The Argentine peso is one of the fiat currencies that has suffered the most in Latam, losing more than 25% against the dollar when considering the official rate, and almost 50% of its value taking the unofficial “blue” exchange rates as reference.

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Crypto Thrives in Emerging Markets

The poor performance of the Argentine economy has lead its citizens to explore alternative ways of maintaining their purchasing power against inflation, and to consider cryptocurrencies and stablecoins even amidst the current negative price trend. While Argentina is no longer in the top 10 countries with the most cryptocurrency adoption, according to Chainalysis, local studies confirm that adoption continues to grow.

A recent survey conducted by Bitso, a Mexico-based cryptocurrency exchange, indicated there is a high level of awareness regarding cryptocurrency assets in Argentina. The survey found that 83% know about cryptocurrencies, with almost 34% having specific knowledge about these tools.

Also, out of the 83% that have awareness of cryptocurrencies, 10% already possess or currently have cryptocurrency assets as part of their investment portfolio, while almost 23% wish to have them in the future. The focus of these investors in possessing crypto is to use it as they would use fiat currencies, and to maintain their savings even with these inflation numbers.

What do you think about the recent inflation numbers in Argentina and the popularity of crypto? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved.

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Image Credits: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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