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Qualcomm CEO States Metaverse Will Be A ‘Very Big’ Opportunity

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Qualcomm CEO States Metaverse Will Be A ‘Very Big’ Opportunity

Qualcomm, one of the largest fabless mobile chip makers, is very optimistic about the future of the metaverse and what it might bring for companies and consumers in the area. Qualcomm CEO Cristiano Amon believes that, while there is much to do in the development space, this development is real and will bring a very big opportunity for the people involved.

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Qualcomm CEO Talks Future of Metaverse

Hardware companies are starting to view the recent metaverse push in the software industry as an interesting market for them to tackle. Qualcomm, which is one of the biggest fabless chip makers in the mobile world, is focused on the importance that this new technology might bring to the chip and electronic consumer market in the not-so-distant future.

Cristiano Amon, CEO of the company, explained the importance that the company gives to the metaverse in an interview with Yahoo Finance. On the future of the metaverse, he explained:

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It’s real, it’s going to be a very big opportunity. We started investing in fundamental technologies that allow the merger of physical and digital spaces over a decade ago.

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To Amon, the metaverse means that there will be a need for specialized software for applications that will emerge to provide the metaverse feel for different targets.

A New Market

Qualcomm’s CEO believes there could be a big market for wearables that will be able to provide metaverse augmentations for people on the go. Amon stated:

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We have a number of different developments to eventually be able to create companion to your smartphone with fully immersive augmented reality glasses that actually is going to look like [normal glasses]. I think that’s a big opportunity. It could be as big as phones.

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Chips made by the company drive several devices used in metaverse applications, such as the Quest line of VR headsets produced by Meta, and the upcoming, updated version of the Hololens, a VR headset by Microsoft. However, there are also people against the use of wearables and augmented reality technologies as part of the metaverse.

Ken Kutaragi, considered by some as the father of the first iteration of the Sony Playstation gaming console, considers this amalgamation of wearables in the current conception of the metaverse to be misguided. For Kutaragi, the metaverse has to do more with the application of augmented reality techniques that allow users to enjoy the current world without the use of wearables.

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What do you think about Qualcomm’s metaverse take? Tell us in the comments section below.

Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved.

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Image Credits: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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Meta Brings Metaverse-Like 3D Ads To Facebook And Instagram

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Meta Brings Metaverse-Like 3D Ads To Facebook And Instagram

Meta is bringing interactive 3D ads to Facebook and Instagram feeds, inspired by the metaverse pivot the company has begun to execute since its name change. This is possible due to a new integration in Meta’s AR (Augmented Reality) publishing library with a development from a company called Vntana.

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Vntana Integrates 3D Ads in Meta’s Apps

Publishers will now be able to include 3D models in their ads on platforms like Facebook and Instagram, that belong to Meta. This innovation will allow any publisher to include these metaverse-inspired ads in the feeds the platforms, with users being able to interact with the objects. The innovation was presented by a company called Vntana, which acts as a service provider so other companies can include their 3D assets in social feeds.

According to a press release issued by the company, Vntana has exclusive access to Meta’s AR API to integrate their services to be able to achieve this goal. “Just like regular ads, 3D ads appear in users’ Facebook and Instagram feeds displaying interactive 3D models that users can tap and interact with – moving the product around to view all angles,” the release details.

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Metaverse Monetization

This innovation might be part of the first monetization strategies that include metaverse-like elements in Meta-owned platforms. On this, Ashley Crowder, co-founder and CEO of Vntana, stated:

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3D and AR technology in online ads is the next frontier for brands looking to connect with the digital consumer and is a great first step into the metaverse.

She further stated that this release might bring democratization to the ad space in these platforms, given that now more companies can bring their products to pontential customers. Customers are also said to benefit because they can see a more detailed model of these products in a 3D, metaverse-like view.

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Chris Barbour, director of Augmented Reality Business Development & Partnerships at Meta, declared:

3D and AR open a new door of advertising possibilities for retail and e-commerce brands, improving the customer experience from the point of acquisition.

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Meta’s flagship AR app, Horizon Worlds, which offers a set of metaverse experiences for users, is currently not being monetized by the company. This technology might be used in the future to allow Meta to monetize and include ads from different brands in these spaces.

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Tags in this story

3d, Ads, AR, Augmented Reality, Facebook, horizon words, Instagram, interaaction, interaction, Meta, Metaverse, VNTANA

What do you think about Meta having the possibility of displaying metaverse-inspired ads on its platforms? Tell us in the comments section below.

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Sergio Goschenko

Sergio is a cryptocurrency journalist based in Venezuela. He describes himself as late to the game, entering the cryptosphere when the price rise happened during December 2017. Having a computer engineering background, living in Venezuela, and being impacted by the cryptocurrency boom at a social level, he offers a different point of view about crypto success and how it helps the unbanked and underserved.

Advertisement

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Image Credits: Shutterstock, Pixabay, Wiki Commons

Disclaimer: This article is for informational purposes only. It is not a direct offer or solicitation of an offer to buy or sell, or a recommendation or endorsement of any products, services, or companies. Bitcoin.com does not provide investment, tax, legal, or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.

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Top 8 AR & VR Companies Making A Breakthrough In 2022

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Top 8 AR & VR Companies Making A Breakthrough In 2022

Top 8 AR & VR Companies Making a Breakthrough in 2022

Small AR & VR companies have made significant inventive breakthroughs this year

While much Big Tech XR is still rumor and hype, smaller firms have made significant inventive breakthroughs toward useful and entertaining computing. Applied VR and others are creating virtual reality experiences that have a significant impact on an increasing range of mental health conditions.

Here are the top 8 AR & VR companies for the year 2022.

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1. GOOGLE

Google Maps now displays augmented reality place labels and directions on your phone to assist you in navigating complicated interior areas such as subway stations, airports, and retail malls. Google claims that it employs AI to analyze millions of images in order to determine the user’s viewpoint position for the Live View function. It also makes use of novel ways to determine the precise height and location of things within a structure. Google released the service for malls in a few locations in March 2021, and it has been actively growing the deployment to airports, malls, and transport stations in new cities ever since.

2. NVIDIA

While other tech firms discussed customer experiences in the virtual world, Nvidia was working on the technology required to achieve it. Most people believe that a genuine metaverse is an open space where you may transport your avatar, digital belongings, and cash to whichever virtual reality “world” you desire to visit. Enabling that openness might be the long game for Nvidia’s new breakthrough Omniverse platform, which lets developers from many firms use various tools to rapidly exchange and sync 3D visuals.

3. NIANTIC

In 2021, a number of major technology firms demonstrated to the world how they believe metaverse encounters would feel. They were conceived using current technologies, which is why they seemed locked off and proprietary, like in a VR headset. Niantic offers a totally different perspective on the metaverse one that is inextricably linked to the natural world. Of course, Niantic popularized AR gaming with its revolutionary Pokémon Go, which pushed players to go outside and collect Pokémon hiding around the real world.

4. SNAP

Snap, which was also named one of the Most Innovative Companies last year, continues to introduce millions of individuals to the potential of AR gradually instead of all at once. This year, Snap improved its try-on technology to enable more precise eyeglass fittings. It also collaborated with Prada to deploy gesture-recognition technology, allowing Snapchat users to indicate to the Snap camera when they wish to see another bag or view it in a different color. In addition, the firm provides brand data on customer buying activity so that they may learn more about which items and styles are popular.

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5. SIGHTCALL

SightCall’s augmented reality solution enables customer support representatives to provide real-time video help to distant consumers, complete with superimposed visual graphics. Clients point their cameras to issue areas, and SightCall employs augmented reality and artificial intelligence to walk them through the procedures necessary to address their problem. SightCall Digital Flows, a self-service alternative that allows users to attend AR support sessions targeted to address specific problems without the support of a customer service agent, was released in 2021.

6. APPLIEDVR

AppliedVR, a digital therapeutics business, has created a series of two- to 16-minute VR sessions to help patients with persistent lower back pain deal with discomfort using its unique EaseVRx device. A doctor prescribes the equipment, which includes a VR headset and joystick, as well as a “breathing amplifier” linked to the headgear that directs a patient’s breath into the headset’s speaker for use in deep-breathing activities. Deep relaxation, focus shifting, diversion, immersive delight, and healthy exercise are among the skills taught by the VR program.

7. AVEGANT

Augmented reality glasses confront substantial technological challenges. So far, no technology firm has succeeded in cramming screens, sensors, computers, and batteries into a form factor tiny and light enough to be worn for lengthy periods of time. Avegant, a tiny Menlo Park, California-based part supplier, may have overcome one significant obstacle by miniaturizing the light processors that generate digital graphics within the optics of AR glasses.

8. HTC VIVE

HTC’s third attempt at a standalone VR headset, the Vive Focus 3, was a success. The unique headset’s 5K high-resolution visuals, precise head tracking, and 120-degree field of vision far outperform consumer VR headsets on the market today. HTC equipped the headset with a one-of-a-kind active cooling mechanism (a fan), allowing it to push the CPU hard enough to deliver more appealing and immersive AR content. However, Focus 3 is not a consumer product. It is intended for and priced for business budgets of $1,300. It will be well worth it for many commercial clients.

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